| CPM Tariff | |||
| REGION | CPM Rates US$ | ||
| Standard Ad | Rich Media Without Video Ad | Rich Media With Video Ad | |
| South Asia: Pakistan | 5 | 8 | 10 |
| NorthAmerica: US + Canada | 8 | 10 | 12 |
| Europe: UK + Scandinavian countries | 9 | 11 | 14 |
| Middle East: UAE+ Saudi Arabia+ Other ME Countries | 7 | 10 | 12 |
| Australia:
Australia New zeland |
4 | 6 | 8 |
| China & Far East Countries | 6 | 8 | 10 |
| Standard Banner Sizes and Specifications | ||
| Ad Sizes | Recommended Maximum Initial Download Fileweight | Recommended Animation Length (Seconds) |
| 468 x 60 - (Full Banner) | 40k |
:15 |
| 728
x 90 - (Leaderboard) |
40k |
:15 |
| 120
x 600 - (Skyscraper) |
40k |
:15 |
| Rich Media Ad Sizes and Specifications | ||||||||
| Format Category | Format (WxH) | Max Initial Load File Size * | Add’ l File Weight (Polite Download) | Flash Specifics | Audio Initiation | Maximum Animation Length | Controls | Web Site Labeling & Other Items |
| In-Page Video Ads | For example, 300x250 | 40 KB | 1.2MB** | 18 fps | User Initiated (on click) | Anything up to 15 seconds | •
Control = “Close X”, Play, Pause, Rewind, Volume • Font = 16 pt |
•
Label = “Advertisement” • Font = 16 pt |
| Expandable | User-initiated Expandable | 40 KB | 80 KB | 18 fps | User Initiated (on click) | Anything
up to 15 seconds • Up to 15 seconds within ad |
•
Control = “Close X” |
•
Label = “Advertisement” |
| Floating Units | Variable | 80 KB | 160 KB | 18 fps | User Initiated (on click) | Floating: • 10 seconds max, if no user interaction • Up to 15 seconds within ad |
•
Control = “Close X” • Font = 16 pt • Location = Fixed placement at the location of the first completely visible frame Not Applicable |
•
Label = “Advertisement” • Font = 16 pt |
| Between-the-Page Units | Variable | 80 KB | 160 KB | 18 fps | User
Initiated (on click)
|
Transitions: • 10 seconds max, if no user interaction •
Up to 15 seconds within ad |
•
Control = “Skip Advertisement” • Font = 16 pt • Location = Above the Fold in Lower Right Corner of Ad |
•
Label = “Advertisement” or “Brought to you by” • Font = 16 pt • Location = Above the Fold and at Top of Ad |
"*300x250 ads only need to expand to 500x250
**If Video is part of any other rich media units, polite download file weight should adhere to In-Page Video Limit of 1.2 MB."
| FOR ONLINE MARKETING | |||||||||
6th
Floor, Al-Rehman Building, I.I Chundrigar Road, Karachi, Pakistan |
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