Sometime in the third quarter of
1997, someone told me that I should play the stock
market. Knowing nothing about the stock market, I turned
to some colleagues to seem to know a lot about it.
Following their advice, I opened an account with a stock
brokerage company. Well, up to that point it was simple
enough. But what should do I do next? So I go to my
knowledgeable colleague of mine again. But now he says
nothing. Hmm... The very person, who was interested in
opening an account for me, is completely indifferent
now. So I stop pestering them. I understand why they
would guard their trade secret. That's life. So I start
watching the market myself. I go to Yahoo finance to
learn the market. But I see at the top, Dow Jones,
NASDAQ, Amex etc followed by volume. Now what are these
Dow Jones, NASDAQ etc? Are they stocks or bonds? And
what is volume? All I knew about volume was something
related to space. So I start to do research. I learn
that Dow Jones, NASDAQ are just indices. You can not buy
or sell them, at least in the beginning.
So I learn how to get quotes, how to
put an order to buy or sell stocks: market order, limit
order, stops order etc. I learn that a market order is
an order to buy a stock such that, when one buys a stock
at some price, then it immediately goes down. Then what
is a limit order? It is an order to buy or sell stocks
where one can specify a price. This sounds well and
good, but actually what happens is the following: one
either puts an order to buy at a price so low that the
order never gets filled, or if one puts a reasonable
price, it gets filled but when one check one's account,
the stock is trading at least five points below. And
what about stop orders? It is an order one is supposed
to use to lock in profit. Sounds wonderful! Here is how
it works. Let's say you bought a stock at $40 a share,
and now it is trading at $50 a share. So you put a stop
order to sell at $45. And you are happy that you will at
least make $5 a share profit for this one. Well, one day
the stock opens at $35, reacting to some bad news. Your
order gets immediately filled. Later in the day,
however, one institutional buyer, some hotshot fund
manager of Janus super growth fund family, comes in, and
the stock closes at $47, down only $3 for the day. So in
stead of making $10/share profit, you are left with a
humiliating loss of $5/share. So one can see putting a
market order is risky, limit orders difficult to
execute, and stop orders are completely beyond your
control. There is yet another type of order called
stop-limit order. Description of these kinds of orders
is simple: just combine the characteristics of limit
orders as well as stop orders.
Anyway, I keep on learning. P/E
ratio, PEG and YPEG, market cap, book value, uptick,
downtick, short interest, put/call ratio and what not.
At this point, someone suggested I start watching CNBC
also. So I turned on CNBC one day, and I saw Maria
Bartiromo (Or Maria Bartaromo?), speaking from the NYSE
at the top of her voice. I thought stock market might
not be so boring after all (months later I would see her
on Jay Leno show one day, and I learned she was called
business babe or money honey. I can see why someone
would call her a business babe, but money honey? That
was funny!). I also started listening to the expert
guests. One day one analyst came, and he said instead of
studying the individual stocks, one should study the
economy and try to gauge the overall market. So I start
studying the economic numbers, PPI, CPI, ECI,
unemployment, wages, etc. So one day the unemployment
numbers comes out, it was lowest in fifty years! I
thought, wow! This got to be a good thing for the
market. Wrong! Stocks tumbled big time that day! Later
in the day, I learn from some analyst that this kind of
stock market action was expected because what is good
for the main street is not supposedly good for the Wall
Street. I guess that makes sense. So I learn few more
things. I learn that stocks go up because of good
earnings. According to Peter Lynch, earning drives the
market; it is not that complicated. (I am sure everyone
has seen the commercial on television for Fidelity
Investments. If you have not, it is a very funny
commercial in which Perter Lynch, the renowned fund
manager for Fidelity Investments, refuses to give a hot
stock tips to the counter lady and risks being kept…waiting…in
the line for much longer. In his opinion, it is the
company's earnings that determine its stock price,Ênot
how popular it is among the traders or the public in
general.) Well, one morning one company announced
excellent earnings for the year. In fact, their earning
was up almost 100% compared to the year before. There
was already a lot of momentum in that stock! But the
morning after the earning came out, market caught on
fire! Maria Bartaromo was shouting on CNBC as if the
stock was going to land on the moon that day. And boy
was she looking awesome! I wonder how many people got
attracted to that stock that day because of her! Indeed,
when the market opened, it was up almost $5.00. I could
not take it anymore. I bought too! After going up $1
more, the stock started to sell off. I thought it is
within normal fluctuation. But I was wrong. It kept
selling off and at the end of day, it was down by more
that $10.0! I was numb with disbelief. After the market
closed, the same analyst came on CNBC and said the good
news was already priced in to the stock, so when the
news actually came, the stock went down due to profit
taking. According to him, this was a classic case of buy
the rumor, sell the news.
I wonder why didn't he come on to the
TV and express his views in the morning. That would have
helped a lot of clueless investors like me. I guess he
was too busy selling in the news. As I was learning
various things, watching CNBC, surfing the web, surfing
yahoo finance, reading motley fool etc, I started
placing some trades also. But to my horror, all stocks
immediately goes down after I buy! I would watch a stock
for a while and see it going up down, between say 30 and
40. So I tell myself why don't I buy when it touches 30,
and then sell at 40? It had never betrayed this trading
range, I have been watching for two weeks! Little did I
know. As soon as I buy the stock, it starts falling prey
to gravity. That day it closes at 28. What do I do now?
Do I sell it and incur a $2 loss? NO! In stead, I put a
limit order to sell at 30. I want to just break even
this time. But guess, what happens? Next day it opens at
27, and drift lowers the whole day, finishes at 26 1/8.
Now it looks like the stock has never seen 40 in its
life. So I say to myself, I want to hold this one a
little longer. One day it must come back to 40. Seven
days later (which felt like an eternity to me), the
stock close at 20 5/8. It seems like it is ready to fall
into teens. At this point, my patience breaks, and I
sell it for almost 10 point loss. I console myself, well
it will go 10, then I will but it, and sell it at 20. So
I will break even after all. The very next day, the
stock gets upgraded by an analyst, and it rallies like
there is no tomorrow. It goes up for three straight
sessions and close at 29.5 for the week. At this point
someone like you may be thinking, I must have bought
this stock at that price. No I didn't. I can not say I
was not tempted. But I got fed up with the stock and had
moved on to some other stock equally defiant.
My losing streaks continued! It was
interrupted by a few winning trades, but they were very
few and far in between. For quite a while it went like
loose.. loose.. loose.. gain.. loose.. loose.. loose..
loose.. loose.. loose.. gain.. loose.
At this point I start getting
worried. As a small investor, what do I do? How will I
get insight about a company or about the market in
general? Or are stocks not for me at all? Should I just
invest in mutual funds and forget about stocks? Or may
be leave the money in the bank account where it has been
ever since I landed in the country! Oh well, where is
the fun in that! No, I was not ready to bite the bullet
yet. Bank account was out of question. I have had enough
of that. Even I thought mutual funds are for old people
and retirement accounts. I still thought stock market
has a big reward in store for me. If George Soros,
William O Neil can do it, why should not I be able to do
it. Moreover, if I play the market, I can watch CNBC,
and Maria will always be there! I only hoped she knew
how much I was suffering.
At some point of time, someone told
me to apply technical analysis. At first, I thought that
will be a fairly complicated thing. But I got to know
that their main tenet is simple: stocks which are in
uptrend, tend to go up, and stocks which are in
downtrend, tend to go down. May be it is just me; I
cannot see what is so technical about it. I could have
said that. I thought it would tell me something I didn't
know.
There are some methods by which, they
claimed one can make sure fire profitable trade. But
some of the methods seem very complicated to me. One
such method will say: watch a stock to want to buy for a
while until it gives a buy signal or sell? But to
identify these signals one has to go through hoops. As
an example, one needs to watch a stock with rising
momentum. What is a rising momentum? It is a combination
of rising price as well as rising volume. But that is
not the end of it. Once you have spotted rising momentum
on a stock, you watch for a setup which happens in the
following manner. The stock should have four consecutive
days of up followed by two down days, with diminishing
volume. It is important that the down days don't go
below 10-day average. At this point, one should watch if
any divergence is occurring between the 10-day standard
deviation and the 20 exponential stochastic indicators.
If all these conditions satisfy along with some others,
one should place a buy order after four days of
watching. At this point if one is not sick, one can buy
the stock on the fifth day if the volume is above
average. Now it comes to selling, and you guessed it,
the rules get even more complicated for selling. I would
rather leave it for the purpose of this article.
At some point, I started watching the
internet stocks. I see that everyday they are up. So I
delve into them. But their business did not seem to be
very impressive to me, however popular their web site
may be. In fact most of were not making money even
though they had very high traffic web sites. Some
analysts were predicting their stock price on their
daily page views. To give an example, if some internet
company's web site receives one million visitors every
day, then their stock should be at least one hundred
thousand dollars if not one million! Their stock was
always up even in a day when every other stock in NYSE,
NASDAQ, and AMEX was down. This got me puzzled. However
hard I think, I cannot seem to make head or tail about
it. One day it dawned on me. Hey! These stocks are
simple. They don't have any revenue, or profits! May be
that's why they are going up so much. Who has time to do
complicated analysis? Market is always right, as they
say it! I wonder why took such a long time for me to
realize it. Yahoo! But interpretations varied. This all
sounds good, but I don't see how their stock prices keep
on climbing because of this. But whatever, who am I to
judge? What started as a mere curiosity has turned,
rather painfully, into a sordid affair to make money
(lose money), then to a pathetic effort to regain the
lost money, has eventually turned into success, albeit
unexpectedly, which, in turn, has turned into greed and
more greed...
I thought to myself, if I can make
few more winning trades like these, I may even be one of
those millionaires. With that thought all my happiness
vanished, and I returned to the world of worries.