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Hotstepper
of the week
Asad Tareen
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Multi-label
stores have made strides in the past few years, but the man
behind one of the most successful of its kind – The Designers
- has brought his franchise to Lahore. The most impressive thing
is that it is his fourth!
Asad Tareen, who's at the helm of the successful outlets of
The Designers in Karachi and Islamabad, recently launched The
Designers at the Mall of Lahore. With a store that stocks high-end
designers from Karachi and Lahore, as well as an in-house label
Maysoon, Pakistani fashion is now available in all major cities.
And Asad's entrepreneurial vision is to credit for this, as
he is the only retailer to have a presence all over Pakistan.
As he himself says, "The Designers has become a destination
point for fashion lovers." With plans to expand to Dubai
after Lahore, it seems like Pakistani fashion can grow with
hotsteppers like Asad.
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