3)
The discipline of business
The restructuring of businesses that will follow fashion week will
put things on the right path to progress. From seasonal catalogues
to regular collections, everything will acquire gradual discipline.
And when designers get orders, they will organize and increase their
production capacity and will want to make most of it all year round.
The game will deliciously roll into action. 4)
Retail culture in Pakistan
As designers kick into the global fashion cycle, one will be created
in Pakistan too. So far, most collections come out without ceremony.
Fashion week will put a spotlight on what designers are doing. It
will also create retail culture locally. And eventually, we will
see local buyers alongside the ones from overseas. First year, do
look out for Zahir Rahimtoola and Asad Tareen in the front row.
Designer Amir Adnan has also stated that he will attend fashion
week as a buyer.
5) Glamour
quotient
Pakistan Fashion Week will put a new spin on glamour. The rich and
famous and bold and beautiful will cumulate in the front rows of
all the important shows. Front row culture, which is already here
will be cemented. And of course, what is the business of fashion
without parties? There will be one every night as business and pleasure
are shaken, stirred and served straight up!
6) Unity
or at least the semblance of it
Fashion rivalries are infamous for getting out of hand but this
time round the competition will be more constructive than petty,
like it is at awards shows. The industry will be bottlenecked into
working together and strange things happen when people work toward
a common goal. The fashion week experience will bring the industry
onto one platform and kinships will be formed between the ones who
will last the fashion week marathon. Others will drop out. Fashion
week will be about the survival of the fittest.
7) Making
fashion a part of the news agenda
The week will spin fashion headlines everyday. Fashion journalism
as we know it will change as journalists start analyzing four days
of back-to-back fashion. They will have the opportunity of seeing
fashion up close in an event that is purely about fashion, not raising
funds, entertainment or a corporate evening. The press will also
get a chance to interact with buyers and designers and consultants.
Fashion journalism will become more polished.
8) Positive
publicity of Pakistan
There's too much negativity associated with Pakistan, and rarely
do foreign news channels find anything positive to portray. From
poverty to corruption; from earthquakes to cyclones and consequent
devastation caused by them, it's always about the ugly side of the
country. Pakistan Fashion Week will, without doubt, make it to international
headlines and show the other side of the picture for a change. Pakistan
does have Vinny along with Mukhtaran Mai and the world needs to
know that!
9) Adding
to the model brigade
Pakistan Fashion Week will need an assembly of at least 40 models
and IMG has maintained that they will do castings for models. In
an industry where there are few professional models, foreign intervention
is exactly what is needed to make modelling a vocation. It will
be interesting to see the ones they choose and why.
10)
Bye bye bridals, hello pret
This will be one week when bridals will be a no-go area. In an industry
where bridals are the major source of income for most designers,
this boost for ready to wear clothing is exactly what is needed.
Pret will finally be valued in Pakistan the way it is around the
world and off the rack will be how designers will prefer to sell.
If they want to play the global fashion game, we reckon they'll
have to stop pandering to the begum brigade.
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