|
|
| |
Global
artistes propel global movements
Celebrities, musicians and political figures - all are uniting
towards highlighting serious issues such as global warming, poverty
etc. In Pakistan, this culture of bringing awareness has slowly
begun...
By Sonya
Rehman
|
| |
 |
| |
| Live
Aid – a global campaign put together by some of the biggest
musicians, joined forces to not only rock, but to raise a staggering
30 million pounds on the 13th of July, 1985 for famine relief in Africa.
The Live Aid campaign impelled further global awareness campaigns/fundraisers
by musicians to be developed and implemented towards the next two
decades. This phenomenon of renowned artistes backing world issues
via mammoth scale concerts is a thoroughly intriguing and inspirational
one... |
| |
| No
need for greed or hunger… |
In July 2005, scores of international musicians and artistes –
led by Bob Geldof -collaborated in a bid to eradicate poverty by urging
world leaders to slash outstanding debts - which were owed by some
of the world's poorest countries – and in addition, sanction
greater foreign aid. With an estimated three billion people tuned
in to Live 8 (the name of the poverty abolition campaign), the series
of concerts were aired on 182 channels and 2000 radio stations –
truly outstanding figures.
The
inspirational-rocker-for-human-rights-Irishman, Bono, said, "Live
8 was, and remains a brilliant moment but what
|
 |
| is
more important is the brilliant movement of which it was a part. This
gives the poorest of the poor real political muscle for the first
time. |
| |
t
is this movement of church people and trade unionists, soccer moms
and student activists that will carry the spirit of Live 8 on. It
is this movement, not rock stars that will make it untenable in the
future to break promises to the most vulnerable people on this planet.
That was always why we put on the concerts."
The Live 8 global Make Poverty History crusade was highly successful
where creating awareness of one child dieing of hunger every three
seconds, was concerned. So much so that as stated on Live 8's website:
"The World Bank has agreed to cancel 37 billion dollars of poor
countries' debts as part of the overall package promised by the G8
last year. So far 17 countries have benefited and their debts will
be cleared from July 2006." |
| |
 |
| |
|
Gore-y side of
the picture
Currently, the latest global movement seems to be kicked up by the
United States' former Vice President, Al Gore. With the global warming
documentary, An Inconvenient Truth, released in the summer of 2006,
and subsequently bagging two Oscars (in 2007) and a plethora of
other awards and accolades, Gore seems to be this year's current
crusader. Soundly shot and executed by director Davis Guggenheim,
Gore interlaces snippets of his personal and professional experiences
with facts/figures of the world's climatic crisis in a very explicable,
yet urgent (read 'burning') way.
The documentary, no doubt is a spiffy one. Both criticized and lauded
by scientists, the government, Hollywood and the general public
at large, An Inconvenient Truth has had its fair share of punches
and triumphs. Gore also announced his plans of teaming up with the
organizers behind Live 8 for a one day concert which will take place
in seven continents on July 7 this year.
In an interview, Kevin Hall (the main spearhead of Live 8) stated
that the concert Live Earth would "start in Shanghai, and go
to Sydney, Rio De Janeiro, Washington D.C, London, Johannesburg
and finish the show in Kyoto at the old Buddhist temple where we
would do an acoustic show and ask the world to take a breath."
Hall added: "Our success, I hope, is to act like a tipping
point for a lot of movements that are already happening. I told
Al, 'two million people have seen this movie - two billion people
will watch this event. We'll give you the microphone. Let's make
a change here.'"
The line-up for 'Live Earth' consists of Madonna, The Beastie Boys,
Smashing Pumpkins, Dave Matthews Band, Genesis, Black Eyed Peas,
Roger Waters, The Police, Foo Fighters and a salvo of others.
Live Earth is expected to be as big (if not bigger) as Live 8 in
terms of its coverage, expected response and global awareness results.
National action
– pulling our socks up
In Pakistan one can understand the limitations our artistes have
vis-à-vis getting together huge projects such as the abovementioned.
Yet, whatever little they can, they must do. Take for example the
collaboration between Bryan Adams and Shehzad Roy last year in January
(which took place in Karachi). The charity concert was aimed at
raising funds for Roy's 'Zindagi Trust' - for the rehabilitation
and construction of new schools in the country's severely destroyed,
quake-hit areas up North. The concert was a colossal success where
more than 15000 Pakistani's (many flown in from other cities) got
to enjoy and experience the performance by an international luminary
(so to speak). It raked in an abundance of dough too.
And then on a smaller scale, this year, Strings, Shafqat Amanat
Ali, Haroon, Hadiqa Kiani, Ali Zafar and Ali Haider collaborated
on a song against terrorism – called 'Yeh Hum Nahie'. Pakistani
artistes must continue to collaborate on projects – whether
small or big – to spread awareness on whatever current social
plague seems to bite its way like a piranha into the system. It
just gives local music so much more soul and personality, rather
than the same contrived love-ditzy-b.s that tends to be churned
out year after year, month after month.
The fact that an internationally-renowned artiste can be juxtaposed
with the average politician (also given that the artiste holds far
more influence over the masses)…speaks volumes. Think big.
It doesn't matter if you start out small…as long as the flame
of truth burns within you deep and strong. Act now. Act with honour,
faith and grace.
|
| |
|