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instep
review

Colour me wicked
There can never be a dull moment at Nomi Ansari's fashion shows and with this debut solo appearance, this design whiz proves that he may have miles to go before he rests, but he definitely is on the right path…

By Aamna Haider Isani

 
 
Nomi Ansari is what any bright, young designer should be like. He's quirky, carries an attitude on his shoulders and he has a distinct style of his own which, as is the character of the word 'fashion', keeps changing with time. But though his personal style is constantly on the move, there's one thing about Nomi Ansari that remains a permanent in his life. And that's his true love for colour.
 
 
So, seated around the curving runway of Asad Tareen's newly revamped store in Karachi, awaiting Nomi Ansari to unveil his first ever solo show, one knew what to expect. The collection would most certainly be an exciting explosion of colour. And the fact that it paid homage to Bollywood certified that expectation. And in that, it didn't disappoint.

The venue itself was bustling with activity and Nomi's friends, in all shapes and sizes, had turned up to give him a round of applause. There were no expectations of great surprises that evening – Nomi had made it very clear that it was going to be a small capsule collection, “so don't expect something too extravagant.--

Yet what did come across as something just as strong was the spirit of camaraderie for the design whiz. The design industry turned up in great force but more amazing was the presence of society heavy weights like Zeba Hussain and even former Unilever Chairperson Musharaf Hai, who is actually responsible for nurturing the Lux Style Awards into existence.
 
 
Amongst the beautiful young girls who fluttered around and were evidently die-hard Nomi fans, several links to the music industry floated in too. VJ Faizaan Haqqi attended, probably in moral support to his fellow VJs who would be walking down the catwalk that evening. Rup and Q from the band Josh made a late appearance as well, while Radio Jockey Tapu Javeri, also and perhaps better known for his way with the camera, couldn't resist the 2000 rapid shots that he clicked away. Between the heavy summer heat that threatened to reduce everyone to a heap to the equally invigorating fashion climate that lifted spirits inside, it was most definitely a happening night.

The fashion show was just as enterprising. More than just a spring/summer collection, what Nomi put out what was more of a recap of everything he has ever created and would work this summer. So while there wasn't a patiala in sight, one did get a healthy dose of the floral embroidered kurtas, the embellished tops and the carefully constructed bridal ensembles that one can easily identify as Nomi's ethos. The collection went beyond his DNA line (Diffusion by Nomi Ansari) as some outfits were most definitely bridal couture. But what linked them all was the burst of colour, the attention to detail and the occasional suggestion of fashion innovation – the yellow Jodhpuri kurta being an example of that.
 
 
The show dramatically opened to the notes of Pink Panther's theme track, which momentarily confused – was this Hollywood or Bollywood? – but the bubbling entry of VJ Anoushay in a wavy blond wig laid all doubts to rest. This was Bollywood all right and Anoushey could easily have stepped in as cabaret dancer Helen any day. She actually insisted on an encore entry as she wasn't happy with the lights first time round! From the whimsical and outrageous hairdos and the dramatically painted nails, Bollywood rocked into full action.

As models sashayed in to famous Bollywood tracks, the show set into fast motion. It was obvious that the audience was having great fun with the combination of it all – an eclectic assimilation of clothes with an equally entertaining selection of music. Can anyone resist the rhythmic beats of the original 'Mehbooba O Mehbooba'? There was hooting and cheering all way through and all it would have taken was better weather and bigger space for this evening to turn into a Bollywood party!

This collection was by no standard the best of Nomi Ansari – one has witnessed more powerful collections by him at the Lux Style Awards – but it was a beginning nonetheless and more than anything, it served its purpose. It brought forward the ease with which Nomi Ansari designs ethnic wear – that is his USP - though it also hinted at uneasy relationship he has with westerns. The leopard skin tunic, for instance, didn't gel well with the vividness of the rest of his pieces.
 
 

That said, amongst his generation of designers – those who graduated from the Pakistan School of Fashion Design a couple of years ahead of him but are regarded as his peers – Nomi may not have been able to build a label as big as HSY, Karma or even Maria B in terms of volume but it can be said without doubt that he has been able to establish the most significant signature. In a recent survey held at Instep, it was ascertained that he was one of the very few designers in Pakistan who have become a household name in Pakistan.

Conspicuous by being missing from the list of fashion nominees in this year's Lux Style Awards, this show was Nomi's way of standing up and saying that he may be missing from that list but he won't be missing in action. It was a good natured step that pointed towards great sportsman spirit and it actually felt great to watch Fareshteh Aslam, Awards Manager for the LSAs and Frieha Altaf, along with many of the jury members sit in the front row and cheer him on for it. The fashion industry certainly needs more good will as was witnessed at this show.

The future is very bright for Nomi Ansari. He's got the makings of a designer who knows his strength and will certainly go places if he focuses on building it higher. It may be premature to compare him to Manish Arora, but in his love for colour, Nomi definitely is Pakistan's favourite pop artiste.

--Photography:
Rizwan-ul-Haq and Fayyaz Ahmad
Hair and makeup: Sabs
Venue: The Designers Runway Store