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Hotstepper
of the week
JAWED
SHEIKH
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Jawed Sheikh is Bollywood's Daddy Cool. He has played father to Shahrukh
Khan in the magnum opus Om Shanti Om as well as to other actors like
Shahid Kapoor, Preity Zinta and Upen Patel.
When he's not playing Dad, Jawed Sheikh is working on his own film.
Now six years after his hit flick, Yeh Dil Aapka Huwa, the actor-director
is back with another project, Khulay Aasman Kay Neechay.
The film, which is slated to release on July 4, is already gaining
momentum.
KAKN has a massive star that consists of Meera, Humayun Saeed, Sana,
Saleem Sheikh, Nadeem, Badar Khalil, Behroze Sabswari and his son
Sheroze Sabswari.
Jawed Sheikh is making sure that the film not only releases in Pakistan
but is also taking it out to India and by doing so, is giving our
actors a bigger platform.
To make sure that audiences head out to see the film in Pakistan,
Jawed requested the Ministry of Culture and Information, to ensure
a gap of at least a week between the release of Indian and Pakistani
movies.
The film has a budget of 1.5 million dollars and has been shot in
Australia, India, UAE and Pakistan.
Using his own experience of working in India, Jawed has incorporated
the techniques in his own film as well. From website to ringtones
and music, these little marketing gimmicks that are used across the
border as well as internationally, are still alien to our film business.
But with Jawed at the helm of this film, these gimmicks have now found
their way in Pakistan.
Whether it is playing uber-bad don in Jannat and doing a fantastic
job or using his knowledge to providing a platform to local talent,
Jawed Sheikh is making all the right moves. And for that he is Instep's
hotstepper of the week. |
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