INSTEP Magzine

Rapidly emerging as the hottest new event managers in Karachi, the team at Wow Factor are hotsteppers this week for putting up a brilliant debut show for Nida Azwer. From the carefully crafted origami birds on the ceiling - depicting flights of fantasy - to the revolving stage that featured mirrors, blown up props and the classic straight runway, it all looked very slick. Nida Azwer arrived with this show and it wouldn't be wrong to say that Wow Factor has arrived too. The company is two years old - their first event being the launch of Revived: The Journey Within at the Commune, but this is their breakthrough. Wow Factor is a fairly new event management company operating with equal input from four partners:

Omar Omari, Sara Chhapra, Barry and Aslam Khan. And instead of just putting an event together, the strength of their events has been design perspective. Each and every one of their shows - whether it was the launch of Revived and Skin (both at the Commune), Raw Life at the Indus Valley School or the recently held Nida Azwer show - has been aesthetical brilliance. They have been incorporating a lot of contemporary art installations, lending events a very fresh perspective compared to what one has become accustomed to seeing. And they have been working on a wide range of shows, from book launches, fashion events and even the launch of a TV channel. One truly does think that Wow Factor have the wow factor to taken event management to the next level in Pakistan. They are looking into setting up a PR department, which will make them even more desirable to clients wanting to get maximum mileage from a professional enterprise. One hopes to see more groundbreaking work from them in the near future. But right now, they are hotsteppers for what they have done for Nida Azwer's debut show.