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Pakistan’s efforts to boost arms
exports bogged down in bureaucratic red tape
The highly competitive milieu in which arms exporting countries like Pakistan have to operate, requires a deep understanding of the changing nature of the international arms market and
the de-linking of sales efforts from time-consuming bureaucratic procedures

In December 2000 the government created the Defence Exports Promotion Organisation (DEPO) with the aim of boosting export sales of the increasingly sophisticated range of domestically manufactured weapons systems and other defence-related products to friendly countries. In the eight years since then Pakistan has held four international defence exhibitions at the Expo Centre in Karachi to showcase the products being produced by its state-owned defence industries. Numerous foreign delegations, including high-level military officials from Middle Eastern and other developing countries, visited these defence exhibitions and expressed keen interest in the products on display.

These delegations were all impressed by the quality of the products being manufactured by Pakistan and by their highly competitive prices. In 2002 DEPO also set up a permanent display centre in Rawalpindi to showcase Pakistani arms and other defence-related products, and has held numerous detailed sales negotiations with potential foreign buyers over the years.

Despite all these efforts, however, Pakistan’s arms exports are still stagnating at an average of less than $ 100 million a year. Pakistan’s defence industries have the potential to achieve export sales of up to $ 2 billion to $ 3 billion a year. The problem, however, is that efforts to boost exports continue to be bogged down in bureaucratic red tape. This has stifled marketing initiatives and has made it difficult for DEPO to respond quickly to sales enquiries.

Another problem has to do with the fact that there seems to be a lack of understanding among DEPO officials and Defence Ministry bureaucrats of the changing nature of the international arms market. This state of affairs needs to be urgently remedied if Pakistan is to make any significant headway in its efforts to boost arms exports. A restructuring of DEPO along commercial lines and the involvement of the private sector in marketing efforts is therefore a must, given the highly competitive milieu in which arms exporting countries like Pakistan have to operate.

The collapse of the Soviet Union and the end of the Cold War has produced a sea change in the way countries go about developing and acquiring weapons. Smaller defence budgets have reduced the influence of traditional military powers in the market place while at the same time inducing ever-greater attention to the cost implications of acquisition decisions, cost-effectiveness tradeoffs, and even to the acquisition process itself.

As Andrew W. Hull and David R. Markov of the Washington-based Institute for Defence Analyses (IDA) have noted in a paper, the drastic reduction in military orders from Russian and Western European governments, coupled with the failure of most defence conversion efforts, has forced defence firms to look externally for business and survival. Firms are also entering strategic transnational business alliances for technical, financial and competitive reasons.

This globalisation of the arms industry springs from a variety of complex and often interrelated reasons. These include: (1) sharing costs and reducing risks of developing and producing new systems; (2) gaining access to innovative foreign technologies and one-of-a-kind systems or unique R&D facilities; (3) achieving economies of scale; (4) developing and penetrating foreign markets that might otherwise be closed to the partners acting individually; (5) keeping production lines “hot” through exports and (in the process) keeping those lines available for future domestic orders should the need arise; (6) enhancing military interoperability and increasing combat effectiveness among military allies; and (7) exploiting unprecedented opportunities that resulted from the collapse of the Soviet bloc and the eroding of barriers that once foreclosed collaboration between Western and Eastern firms.

Hull and Markov note that a number of important trends have emerged in the international arms market over the last decade as a result of the growing importance of exports and declining rules over what may be exported and to whom. Indeed, today’s arms market is almost totally unlike that of the Cold War period.

For one thing, an external focus has replaced the traditional domestic orientation of most arms producers. GICAT (an association of French ground force equipment producers) claims that 44 per cent of the sales of its members have come from exports since 1999. A discussion of this issue on the GICAT Internet website goes so far as to assert that exports “govern the survival of this industry.” While that claim may seem a bit exaggerated at first blush, it is probably true especially for some Russian military equipment producers. Foreign customers, for example, have almost entirely filled Sukhoi’s aircraft’s order book over the last few years.

Second, arms are now just another commodity. Once, arms transfers were seen mainly as tools of foreign policy whose primary value was political. As such, arms transfers during the Cold War were judged primarily from a national security perspective. This has changed radically since the end of the Cold War. Generally, arms are now seen as just another commodity in international trade, except when proposed sales would go to United Nations embargoed states, involve long-range ballistic missiles and/or the transfer of weapons of mass destruction.

Third, the defence business is more highly competitive than ever before. Consequently, it has become a buyer’s market. Because many customers are now offering hard cash to acquire foreign weapons (as opposed to accepting foreign military credits, foreign aid or low-interest loans from the seller as in the past), they can now demand the very best, even if its is not proffered by the seller. The day of the “stripped down” export model is a thing of the past.

Cash can even overcome policy considerations. The United Arab Emirates, for example, demanded that the US reverse long-standing policies by offering ‘Amraam’ air-to-air missiles on the 80 F-16s acquired by the UAE for its $ 8 billion fighter programme. UAE officials insisted they would not even consider the F-16s without AMRAAM. Eventually, the US government agreed to this condition, despite strenuous objections from Israel. The UAE again used the leverage offered by this same large aircraft purchase to persuade France to make the Apache/Scalp EG land attack cruise missiles available.

Fourth, a wide array of ever more sophisticated defence and dual-use products are being offered in the international market place. International arms shows are now displaying (and in most cases offering to sell) a potpourri of sophisticated technologies that would have been unthinkable 10 years ago. Selected examples of such “blockbuster” technologies include: (1) explosive reactive armours and active tank defence systems; (2) laser “dazzlers”; (3) low-observable technologies; (4) counter-stealth systems for detecting low-observable aircraft; (5) countermeasures to ballistic missile defence systems; (6) guided warheads for tactical ballistic missiles; (7) GPS (global positioning system) jammers; (8) commercial satellite photography; (9) military surveillance satellites; and (1) cryptological equipment. This virtual free-flow of military systems is, in part, the by-product of the demise of most export control restrictions.

Fifth, there is a growing trend towards the hybridising of weapons. The Chinese, for example, are now the systems integrator for the FC-1 fighter whose airframe and engine are drawn from Russian designs; avionics will come from Britain or France, and is being built primarily for an export client. Similarly, French night vision devices were added to Russian infantry fighting vehicles in order to secure a sale of BMP-3s to the UAE. South Africa is also offering to fit its T-6 155mm self-propelled artillery turret (a variant similar in capability to the world-renowned G-6 system) onto the Indian Arjun tank chasis.

Sixth, instead of buying new equipment, many fiscally constrained nations are looking to modernise their existing inventories through upgrade packages. 

Savings from going with upgrades can be significant. For example, the price tag on an upgraded fighter can be as little as 20 per cent of the cost of a new aircraft. At the same time, upgrades can increase an older platform’s performance dramatically. The Russians claim that their upgrade programme for Indian MiG-21s will result in an “eightfold increase in air-to-air performance” and a “fourfold improvement in air-to-ground performance.”

Offers to upgrade existing equipment are not just confined to the original manufactures. Israel, for example, has a MiG-21 upgrade package that competes with the Russian upgrade (such an upgrade was performed for Romania by Israel). Similarly, there are Thai companies offering replacement tracks for Chinese armoured vehicles and South African companies marketing road wheels and track to upgrade non-South African tanks and armoured personnel vehicles. 

Seventh, commercial off-the-shelf technologies are being increasingly used to satisfy military requirements. According to French acquisition reform literature, three-quarters of the military research undertaken in European programmes now involves dual-use technology. Similarly, Japanese acquisition reform efforts emphasise greater reliance on commercially available products. Even the Russians have equipped the Mig-29SMT and MiG-29UBT with commercial flat panel displays originally developed for the American Boeing 777 commercial airliners.


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