No company is immune from the economy's ebb
and flow. So it's no surprise that, in the face of a fearsome
downturn, IT shops are scrambling to figure out where they
should cut.
The big three analyst firms; Forrester,
Gartner, and IDC are busily slashing their IT spending
projections. Just last week IDC predicted that in the United
States, IT spending will decline to 0.9 percent, down sharply
from a pre-crisis forecast of 4.2 percent growth.
With numbers like those, IT might feel
inclined to panic. But now is the time to stand tough, advises
Andrew Reichman, Senior Analyst, Forrester Research.
At brokerage and investment banking firm
Morgan Keegan, for example, CIO John Threadgill acknowledges
that he has to come up with better reasons for the
technologies to which he allocates IT resources. But after he
eliminates or delays costs where feasible, Threadgill and his
CIO colleagues must continue investing in certain areas, no
matter how crazily the economy bounces up or down. "We'll
continue to spend where we need to," says Threadgill.
So which technologies get funded rain or
shine? The five technologies IT shops must continue to invest
in despite the recession. "The common theme," says
Frank Gens, IDC chief analyst and senior vice president,
"any technologies that can save companies money or reduce
expenses will continue to thrive."
1. Storage: Disks and management software
"There are some things that just won't
go back in the bottle," says Mark Raskino, Gartner fellow
and Vice President, emerging trends and technologies.
"Storage is one of those."
2. Business intelligence: Niche analytics
As data continues to accrue, the need to
glean insights from it grows, agree analysts from Forrester,
Gartner, and IDC.
CIOs will keep spending on general business
intelligence, but more resources will go toward much focused
analytics, explains Andrew Bartels, Principal Analyst,
Forrester. The "analytics that help companies identify
and retain their most profitable customers will be key,"
he added.
Fenn adds that companies always need
behaviour analytics. In the supply chain, for instance,
analytics that trigger alerts when suppliers are running into
problems, such as delaying supply or payment, can deliver real
value to companies.
The broader range of data sources will lead
to greater need for analytics," he further added.
"There are many different masters, as companies tap
analytics to cut costs, avoid errors, predict behaviour of
customers before they lose them and grow market
opportunities."
3. Virtualisation: Optimising resources
Virtualisation is the data-centre version
of getting the most out of what you already have. Up-front
investment in virtualisation tends to be fairly low, but can
deliver quick and substantial returns. "Virtualisation
will continue to be popular because it allows companies to
defer other costs - in this case, that's mostly
hardware," IDC's Gens says.
Spec-savers began tapping virtualisation
before the downturn. "Virtualisation is a key tactic
we've been doing for some time to minimise hardware
acquisition costs," Khan says, "and that will
continue."
Virtualisation has advantages beyond
hardware cost reduction. "Everybody's moving to
virtualisation," Forrester's Reichman says. "You're
likely to be more efficient with server and storage resources
in the long run, and if you have expertise, that return is
likely to come fast. A down economy might be the right time to
throw down and do it, especially if you can time it with
hardware refreshes."
"Converting from a physical to a
virtual infrastructure is particularly beneficial during tough
economic conditions," Biddlecombe says. "Virtualisation
has allowed us to save on power and cooling costs as well as
the amount of time our IT staff spends on server admin. It
provides us with more efficient use of capital as well as
increased flexibility during challenging times."
4. Security: Data and end points
No surprises here. IDC's Gens, in fact,
says that security is "always the number one concern of
IT. As you see more resources out there on the Internet,
there's concern that they're secure."
Companies will have a particular focus on
securing network end points, devices, and those applications
that serve them, according to IDC's Minton. "Whether
you're in a recession or not, no company wants to be on the
front page of bad lists because their data was breached,"
he adds.
Threadgill lists security as the second of
Morgan Keegan's top two spending priorities, behind only
storage. And Spec-savers' Khan adds that his budget will
include security technologies, namely firewalls, tools for
securing end points, and data encryption for mobile devices
and remote PCs. "There's no reduction in security
expenses," Khan says. "If anything we're increasing
our security spending."
Gartner and Forrester agree that companies
will continue to ratchet up security. Raskino adds that
layoffs and, in turn, new hires will be yet another driver.
"An economic downturn and recovery create massive
churn," he says. "The processes and tools for
managing and disabling access are going to be critical."
5. Cloud computing: Business solutions
Analysts from Forrester, Gartner, and IDC
say that certain pieces of cloud computing will continue to
expand and perhaps even accelerate due to the downturn.
Gens sees many companies moving to the
cloud for the applications and services most often sought by
business types, who are actually circumventing the IT
department to get what they need. These include such business
solutions as sales-force automation, productivity, and
marketing campaign software. "The more pure IT
stuff-infrastructure, infrastructure software and application
development; those are tech buyers, so there are fewer
potential customers," Gens says.
"Cloud-based data backup and file
storage services are a really good idea that can be much more
cost-effective than going it the old-fashioned, in-house
way," Reichman says.
Gartner's Raskino adds to the list of cloud
resources CIOs will find valuable during a recession such
services as e-mail, storage, and lightweight productivity
apps. "This is a good time to have a cost-centric
argument, so IT might even take a risk to get a payoff with
cloud technologies, if they're mature enough," he says.
Looking toward recovery
IT spending will make a full recovery and
enjoy growth rates nearing six percent by 2012, according to
IDC.
Whether such projections hold or not,
Reichman argues that IT shops must trim their sails and stay
the course. "You cannot stop growing," he explains.
"Most companies are already fire-fighting, but you've got
keep the lights on, keep things going forward, because the
data-centre is always in a recession anyway. So keep
moving."
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