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Can Rizwan Khan save Shah Rukh Khan's career?
Shah Rukh hasnot had a hit since 2007.
His fate lies in the success of My Name is Khan directed by Karan Johar
and co-starring Kajol: a combination that makes it a cinch to do well at the
box office but will it be enough to redeem SRK to the number one spot?

By Aamna Haider Isani

 
 

The last hit film Shah Rukh Khan starred in was Om Shanti Om in 2007. And despite the many flops, cameos, voiceovers, cricket teams, TV shows, advertisements and tours that he has kept himself busy with ever since, there is no denying the fact that now, three years later, the 44-year-old King Khan's throne is in serious jeopardy. His fate lies in the hands of the character (called Rizwan Khan) he plays in his upcoming film My Name is Khan. Directed by Karan Johar and co-starring Kajol, it is a combination that makes it a cinch to do well at the box office - but will it be enough to redeem him to the number one spot? One might take a heart stopping moment to admit that it just might not. While the two other Khans - Aamir and Salman - have always posed a serious threat to Shah Rukh, it is in fact newcomers like Ranbir Kapoor and Imran Khan who are all too eager and also too successful these days to let an opportunity to reign go by. Will the new decade belong to them? Only Khan will tell.

Meanwhile, SRK is doing everything possible to keep himself on the media radar. He has reinvented his look, adding a six-pack and going topless for Om Shanti Om. He has skimmed off his weight and with it, many years off his age. HeÕs staying in the news: whether it's being detained at an international airport (which many skeptics feel was a publicity stunt to boost interest in My Name is Khan, the film) or modelling with wife Gauri at Karan Johar's debut show at India Couture Week, SRK has the media wrapped around his little finger. Despite his last film flopping miserably, no one is willing to pull him out of the spotlight. The man's charisma is keeping him going.

And that charisma is irresistible. If tall, dark and handsome is the yardstick to a man's good looks then SRK gets through with only one out three attributes: dark. He is short by all standards and when he made a debut into films, his unconventional looks were considered everything but handsome. It is only with time that his dimpled smile and 'S' eyebrows have become iconic. And irresistible, like his charisma.

It was this charisma that had the house full at India Couture Week last month, where he was walking the finale with wife Gauri Khan for Karan Johar's debut show.
ÒThere are 160 celebrities expected today,Ó an over excited cameraman gasped in the lounge. And while that was a bit of an exaggeration, there were more than enough celebs to fill up the front three rows of all six isles. Everyone from Yash Chopra, Rishi and Neetu Kapoor, Farhan Akhter, Hrithik and Suzanne Roshan, Priyanka, Preity, KajolÉyou name it and they were there. All except the other Khans: Salman and Aamir and the some of the other stars that had participated in Salman Khan's Being Human show. Saif Ali Khan and Kareena came together and Jaya Bachchan came with designer Sandeep Khosla to possibly bury the hatchet on the opening night disaster. Some people came for SRK, some for Karan Johar and some for Ranbir and Imran but it was quite obvious that some didn't com because of SRK. No matter what they say, it was party baazi at its very best.

Back to Shah Rukh, his walk of fame did not make this show better than Salman's Being Human. In terms of fashion, both collections were equally bad but in terms of drama and purpose, Salman Khan stole the show. With films like Main Aurr Mrs Khanna and London Dreams running well at the box office, he's stealing the limelight these days too.
And that is exactly why Shah Rukh Khan desperately needs a hit film to reclaim his number one spot.
Etching him in Rahul-Raj type roles, SRK's films with Karan Johar have always been successful. And while Shimit Amin's Chak De India managed to successfully pry him out of that stereotype, Karan Johar's efforts into experimentation have not done that well. Kabhi Alvida Naa Kehna didn't do well at all and now all too much is depending on My Name is Khan. In My Name is Khan, Karan Johar steps into an experimental mode again, cutting his hero to be an autistic Muslim who is victimized by US authorities over his name. They mistake his handicap for 'suspicious' behaviour.

Shah Rukh Khan is Rahul or Raj no more. At 44 he can no longer play frivolous lover boy roles and he has to now take the road less traveled and ventured into by the likes of Aamir Khan and even Amitabh Bachchan. Can Rizwan Khan save his career?