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instepprofile
Heading south for winter
Hailing originally from Peshawer, Sarah Gandapur will be opening
her flagship store in Lahore soon. She claims prêt a porter
is her forte and she's ready to show the world how good she is
at it…
By Zareen
Rahman
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Sarah
Gandapaur has been working as a fashion designer for the past four
years, but upon speaking with her, she states: "Actually I was
a student when I did my first shoot with Ather Shehzad. The model
that we used was Reema and it appeared in Instep! The shoot was the
first of its kind as it was very Victorian-inspired and after it came
into print, I received a lot of positive feedback about it."
And after which Sarah worked with Maliha Naipaul and a majority of
the country's leading models. "My work's been known for western
wear and my western bridals," Sarah states enthusiastically,
"and after the Reema shoot, I did one with Iraj."
So where did she get her training in fashion design from? "Well,
actually I'm from Peshawar and did two years of fashion design at
BETS, and the next two years at PSFD."
Considering Sarah hails from Peshawar, was her family supportive of
her venturing out into the field of fashion? "My father's a high
court justice, and everyone else in my family is either in politics
or in the bureaucracy so in the beginning they were all like: 'yeh
tum kya daarzi ban gai ho?' But later on with time, when they saw
my determination and work output, they became extremely supportive
of my chosen career path." |
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Planning to open
up a shop in Defense, Lahore, very soon, Sarah is also hoping to negotiate
her way into Labels in Karachi. However, right now she seems to be
pretty keyed up and excited about her first outlet. These days, Sarah
looks after her boutique in Peshawar, has a solid clientele in Islamabad,
and works from her in-house studio in Lahore.
"I have three lines basically," she says. "One is prêt,
the other couture and the third, bridals. You know when I started
out, no one was doing prêt. In fact when I came out with my
first prêt line, it was only then that designers started catching
on to the significance of prêt and soon after Ammar Belal came
out with his prêt line."
So does Sarah have any projects in the pipeline? "Yes I'm currently
heading my own magazine as its Fashion and Art Director, and recently
represented the magazine in Malaysia."
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"My
style philosophy really is all about experimentation," she
adds. "I place a lot of emphasis on my work's fit, cut and
style. I work with a lot of printed cotton that I get from Peshawar
and hardly use any embellishments on my outfits. I like keeping
it clean, sophisticated and simple."
Sarah Gandapur may not have made it as big as Ammar Belal despite
designing prêt before him but she certainly does seem to be
on the right path towards recognition. It's only a matter of time
before her flagship store opens in Lahore and she proves how good
she really is!
-Sarah Gandapur's latest collection can be viewed on Style section.
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