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fashion
week
Divide and rule
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Delhi managing Wills Lifestyle India Fashion Week (March 21-25) and
Bombay hosting Lakme Fashion Week (March 27-April 1) that followed,
skeptics are arguing that fashion weeks in India have become a bid
to outdo each other. It's about who has the big designers, who lures
in the bigger celebrities and who gets the best coverage. But between
collections that are brought on to the runways and the stories picked
up by the celebrity starved media, business is being generated in
the front rows. Over 50 buyers attended WIFW to choose from a menu
of almost 90 designers and though many of the European buyers didn't
even stay for the last day finale, it was the regional market from
Kuwait to Dubai (that forms almost 4/5th of India's fashion exports),
that was excited. The MoU signed between FDCI and Fashion Pakistan
at the event also made newspaper headlines. FP aims to learn from
the Indian experience. |
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A deviation
from his usual rust-cream-pink routine, Tarun Tahiliani's collection
(above left) was nevertheless classic in black, ivory and muted
colours. There was a lot of chikankari,
lace with brocade trimmings, goddess drapes and bark-leaf prints;
Rohit Bal
(above right) brought the house down with a classic line that
put a
contemporary twist to vintage fashion. He combined the blues
with brown, georgettes with quilted cones and
jersey with chiffon to create what he saw as
the perfect blend of modern India. |
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Titled 'The
Taj Blueprints-Wright or Wrong?' J J Valaya's collection revolved
around a fictional world
where the West had been inspired by the architectural beauty
of the Taj Mahal. Evoking
India's heritage to attract the foreign buyers is a game that
Valaya has
been playing successfully for years. He knows that both East
and
West have a lot to learn from each other. |
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Manish Arora
struck the mother of all deals when Didier Grumbach, president
of the French fashion federation, announced him to be the first
Indian to show his spring/summer 2008 collection
at Paris Fashion Week in September. "His (Manish's) clothes
are provocative
and Paris loves provocation," Grumbach said to a media
packed
audience. Manish Arora will have the distinction of being on
the official Paris Fashion Week calendar and showing at
the main event itself. Looks like Wills India Fashion
Week may have found a Sabyasachi of its own! |
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