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FDCI
and Fashion Pakistan sign MoU |
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Last
week Instep reported that the directors of Fashion Pakistan (Maheen
Khan, Rizwan Beyg, Deepak Perwani and Honey Waqar) had gone to Wills
India Fashion Week. A lot happened there and it resulted in a Memorandum
of Understanding being signed by Maheen, Chairperson FP and Ritu Kumar,
President FDCI. So what is there to look forward too? Nothing seems
to be truly concrete yet. "As of now, it is very general sort
of a statement. We will work out the fine print after this event.
Finally our efforts are being recognised. We have had offers from
other places too - like Russia, Latin America - but if we send our
designers as part of exchange programmes, then we need to accept their
designers too. Where will they show?" says FDCI Direcor General,
Rathi Vinay Jha. She is of course alluding to the fact that the dynamic
between the fashion industries in Pakistan and India is along the
same lines, so collaboration between them would be easier. Both India
and Pakistan are big markets for each other's products. Indian papers
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that FP member delegates are on a high. "We'll be organising
Pakistan's first-ever fashion week in September this year, and we
wanted to come here and see how it's all done - the co-ordination
required, the logistics involved, and also to sign the memorandum
that will help us exchange designers, models, choreographers... the
works," said Deepak Perwani. Indian papers have also reported
rumours that FP approached Precept, the company that organises WIFW
to do Karachi Couture Week. After two paralell fashion events in India,
it seems that history is all set to repeat itself here. Despite the
splits in the industry, a lot seems to be happening on the fashion
front. After years of isolation, major designers have decided to take
fashion beyond borders with a vengeance. It's an exciting time for
the industry. Watch this space for more on how the fashion week saga
unfolds. |
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HSY
pays to go to Dubai Fashion Week |
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very first Dubai International Fashion Week is set to take off today
at the Royal Mirage, Dubai and carrying Pakistan's torch are HSY and
Sobia Nazir. HSY will be presenting the finale for the first day runways
while Sobia will be showing on April 4 in a group show. The week will
last till April 4 and will also have the participation from J.J.Valaya
and Suneet Varma from India and the talented designer duo Lecoanet
Hemant from Paris amongst other Middle Eastern designers from the
region. The Middle East is a very important market for many of our
designers and according to HSY, "it's okay to spend money for
exposure." Hassan claims to have paid 16,000 dollars for the
space of evening show. He understands the importance of marketing
far more than most designers. Unlike his peers who are not willing
to invest in boosting their profile by participating in high cost,
high fashion |
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HSY understands that a powerful image is half the battle won. Contrary
to expectations, HSY will not be showing couture but his recent pret
line B-HSY at DIFW. "I want to show the world what Pakistan has
to offer," he says with confidence. DIFW is taking off as a small
event with 32 designers but knowing that it's Dubai, there are no
doubts that it will be well organized and well publicized. And as
for buyers, who needs them when you've got sheikhs? |
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