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summer living
Coming up spring/summer 2009 blockbuster:
Deconstructing fashion!

Featuring: Sana Safinaz and Rizwan Beyg in roles you have never seen before, introducing Adnan Pardesy as the hot new thing to happen and an exciting ensemble cast of innovative designers that will have you holding onto the edge of your seats…or outfits!

By Aamna Haider Isani
 
 
Coming soon to some of the most fashionable wardrobes in town

It's been a long as well as a drab and dreary wait, but fashion has finally made a comeback in Karachi last week. Many socialites, waiting to flaunt their newly acquired finery, strapped on their Pradas as the social networking - that fashion mobilizes - jump started into action. As most of us would bear witness, fashion has been pretty low on priority for the past several months and it has been grossly overshadowed and sidelined by the not so pleasant political waves that have been hitting the country. Not anymore. With a general air of well being looming large these days, things certainly are looking up for fashion too.

And where better to witness the glory of that than the Ensemble Avenue, where Sana Safinaz and Rizwan Beyg launched their spring summer collections last week? It was where the new season kicked off with a definitive focus on rejuvenation. Who says spring is only about the birds and the bees? The regeneration of fashion that one saw was just as exciting and more, because it took the spotlight away from 'safe styles' gearing it towards the trendy and bravely experimental. One says 'bravely' because not every woman has the guts to undertake the road less traveled and scrap her short embroidered chiffon shirts for poufs or kaftans. But those few that do need to be appreciated, as change is exactly what fashion needs now.
 
Change is what one got from Sana Safinaz and their funky kaftan-kurtas, Rizwan Beyg's simple yet structured muslin tops and even Adnan Pardesy's casual yet extremely modern and contemporary line. Pardesy was introduced as the newest member to the Ensemble Karachi family last year and it took him over six months to stock his first collection (as was the case with Sana Safinaz as well) but it was well worth the wait. His collection was a capsule of well-defined, pleated silk tunics, flaired white jackets reminiscent of the origami pleating that Galliano has been featuring in Paris, and classic long dresses. It was a red carpet collection that will safely see itself to the red carpet soon.
 
Likewise, this year's fashion line up dictates shape and structure, as the new must have. The global stress of economic recession has forced fashion to ease up on body hugging silhouettes, with a result of the comeback of the kaftan. It's a summer must have and is the best option whether you are lounging around or hitting the beach.

"I would just love to wear that Sana Safinaz kaftan over a bikini to the beach," sighed one fashionista that evening. Another speculated how it would be the perfect resort wear item if worn with flip flops while someone else weighed the options of picking one up for a summer afternoon wedding. Worn with dangling chandelier earrings, it would be perfect. Versatile, light and breezy as well as being beautiful, these kaftans from Sana Safinaz's first 21-piece collection were a sure shot hit. Surely they merited a 21-gun salute!

Other designers have been playing around with shape as well. Iman Ahmad of Body Focus Museum is another example: Frieha Altaf was wearing a coffee coloured 'bubbly' from Iman's last collection. Originally it came with a jacket, but even without a jacket, the sleeveless top was all expressive on the importance of structure as opposed to embroidery. Draping from the top and poufing above the knees, this dress could have easily be worn with or without tights (which Frieha was wearing) or even casually over a pair of denim jeans.
 
Sadaf Malaterre - a hugely under rated yet extremely talented designer - is also a great fan of playing around with shapes. Her own black wrap around trousers were a classic example of why the skin tight calf high Capri should be put away now. Sadaf's trousers, constructed in a soft linen fabric allowed the legs some breathing space as they fell lose around the ankles. And just as smartly, they could be knotted at that calves or even above the knees. Innovation at its best. And a top that Sadaf had designed for Andleeb Rana (editor Xpoze) that evening was equally imaginative. It was a sleeveless that could be worn three ways: with either yellow or hot pink as the front or reversed with the black and white polka dots on the outside. Thanks to hidden seams, this tunic could be worn inside out, front to back, any way desired. That's what one can call great value for money!
 

Having confidence and throwing caution to the wind is what fashion innovation is about and Pakistani women are such a beautiful breed that this should be no problem at all. And the best place to begin at is lawn. If you're thinking twice about investing huge sums of money into designer clothing that might give you cold feet at the end of the day, then use lawn as a warm up and ease yourself into the first jump. The best thing about branded lawn is the way designers like Sonya Battla and Sana Safina, for instance, have conceptualized it for you. The catalogues and look books were available at their exhibitions and are still around at retail stores. Whether it's a poncho, a kaftan or a harem pant, copy away to your heart's delight and step into the incredible world of fashion. It'll be one step you'll never regret taking! Think of fashion as your first step towards change. After all, fashion is about making you stand out, not blend in!

– Outfits are currently available at Ensemble Karachi
Photography by Kohi Marri