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Viral artists on the rise because of YouTube and Facebook

Manal Faheem Khan

 

In this day and age, perhaps the easiest thing to do is to become famous. All you need is to do something strange or unusual and put it up on popular websites, such as Facebook or YouTube. After that, if you’re weird enough, your video/picture will start circulating amongst regular Facebookers and Youtubers, and then hopefully a manager looking for a new face will find you, and make you the next big thing.

Yup, it’s actually that simple. Don’t believe us? Check out these kids then, who became ‘the next big thing’ simply because they made themselves accessible on the internet. The first person that comes to mind is the uber famous pop-sensation Justin Bieber. His incredible journey also began from YouTube, when he had posted a bunch of his amateur videos of his 14 year old self singing his songs. Scooter Braun (who is now Bieber’s manager) discovered him by accident, when he was looking for some video and accidently clicked on one of Bieber’s videos. The rest is history. Braun signed him up RBMG, which was a joint venture between Braun and another pop sensation, Usher.

His debut release, My World, followed on November 17, 2009, and was eventually certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100. But leaving all the documented success aside, Bieber became famous for being so popular, that on many accounts, his shows were cancelled by the police due to security concerns. His fans went so crazy that they caused stampedes, riots, injuries, death threats and what not when it came to professing their love for this 17 year old kid (who was around 15 years old when he started.)

The most famous case of death threats came about when he became close to the reality television star, Kim Kardashian. His fans started attacking her on Twitter, telling her they will kill her if she didn’t leave Bieber alone. Mind you, the amount of followers he has on Twitter is crazy. An employee of the networking website has informed the media that Bieber accounts for three percent of all traffic on Twitter.

At the same time, people hate him also. He’s harshly criticized for sounding like a girl and how he’s too young to be driving a Rolls Royce. For instance, his video for his single ‘Baby’ became the most disliked video on YouTube, up until someone else recently took over that title.

Rebecca Black is another famous name now, for having one of the worst lyrical content of all time. Her new single, ‘Friday’, has been making rounds all over the Internet, but this is an example of being famous by doing outrageous things. Viewers and critics have called it the ‘worst song ever.’

This 13 year old girl’s story is a little different from Bieber’s, because her parents were rich enough to actually sign her up with a record label, known as ARK Music Factory. She became viral because people started hating the video, and posting it all over Facebook using slogans such as ‘they keep getting younger and younger.’ Still, that did not change the fact that she has received 88 million views on YouTube (out of which she has received 2 million dislikes, and only 227,745 likes).

She has been criticized for almost everything, but first of all, who is letting these 13 year old kids drive cars? The video shows her friends driving and going out on a Friday afternoon. The notoriously famous Charlie Sheen went on to publicly say about Rebecca Black that “we don’t hate you cause you’re famous. You’re famous cause we hate you.” She was even criticized by Miley Cyrus, who went on to complain that it shouldn’t be this easy to become a star. There should be some hard work involved.

Amid all this negativity, Rebecca found some supporters as well. Her most famous ally? Lady Gaga. Gaga decided to support Rebecca’s song, calling it ‘genius’. “I think it’s fantastic,” she said. “I say Rebecca Black is a genius and anyone that’s telling her she’s cheesy is full of s***.” Even Simon Cowell, ex American Idol judge, defended her saying the song is brilliant and that he found it hysterical that anyone should be so upset by this harmless tune.

Rebecca has come out with another song titled ‘Prom Night’ and while her celebrity supporters might have her back, the rest of the world is asking how in the world is this 13 year old going to a prom!
Unfortunately, the story doesn’t end here. You could ask yourself, what could be worse than this. The answer is Jenna Rose. Her single, ‘My Jeans’ started becoming viral for the same reasons: She’s a 12 year old, her song sounds exactly like Rebecca Black’s ‘Friday’ (Actually, ‘My Jeans’ came out before Friday did) and that she’s only 12 years old, and the fact she isn’t even wearing jeans at any point during the video (while the song is about how elated she feels about wearing her jeans) also added to people’s fury.

But because of Rebecca, we were able to digest 12 year olds singing and actually driving to the mall by themselves. What we did not anticipate was the next single by Jenna titled ‘OMG.’ The song showed a trying-to-look-mature Jenna doing some very explicit dance moves and looking really inappropriate. Perez Hilton went on to call the video “hyper-sexualized and uber-creepy.”

What’s happening to kids nowadays? In fact, why are parents letting their 12 year olds and 13 year old spoil the standard for all the other 12 and 13 year olds in the world? Unfortunately there’s no way to get rid of these annoying teeny boppers and their horrible music. Let’s entertain ourselves with them if nothing else