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Hotstepper of the week
Mehrbano Sethi
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| Instep’s hotstepper of the week is Mehrbano Sethi, the co-creator of Pakistan’s very own make-up brand Luscious Cosmetics. This year-old success story has found its way into the make-up bags of Pakistani women, fuelled by word-of-mouth testimonials and an advertising campaign that featured Iman Ali. And this month Mehrbano took her brand to its customer base directly, in a fun two-day event at the Forum in Karachi meant to ‘celebrate your beauty’ where make-up artists offered free trials of Luscious Cosmetics to women ranging from giggly sixteen year olds to curious sixty year olds. It was a savvy business decision to truly let women experience Luscious for themselves and by the looks of the happy women sporting Luscious looks and clutching their new purchases, Mehrbano may have just found herself a whole new range of customers in Karachi. For developing a range of makeup products that can match up to international standards and giving women a whole new take on makeup altogether… Mehrbano Sethi is Instep’s hotstepper of the week! |
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