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Hotstepper
of the week
Ammar Belal
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Last
year, Ammar Belal launched his stylish, suave menswear line with a
spanking outlet in Lahore. And now he has opened up an outlet in Karachi,
and that too with a bang! His store in Karachi screams out the word
style.
The new outlet, located at Zamzama, Karachi is innovative and classy.
This time around, Ammar has used silk which is plastered on the walls
of his Karachi outlet, giving it a wallpaper feel but only funkier.
Divided over three floors, the store has separate sections: the ground
floor and the basement are meant for men only, where one will find
ties, jackets, shoes, shirts and all accessories that are necessary
to complete a man's wardrobe. The top floor on the other hand caters
to women, where one can find funky shoes, cool bags and a lot more.
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Ammar changed the way fashion advertising is done in Pakistan, whether
through his Satori campaign or the 'ABCD' video he directed to launch
his line. Keeping up with global trends, Ammar understands that power
of advertising will be incomplete without retail presence. Retail
is the order of the day and investment in stores is necessary to make
a mark. So for understanding the changing dynamics of the fashion
world and rolling with it, Ammar Belal is Instep's hotstepper of the
week. |
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