Karma's
expansion through Pakistan takes a new turn as the fashion brand
has just launched its Karma flagship store in Karachi, featuring
the prêt Pink line as well as couture and bridals. That means
that the label has presence in Lahore, Islamabad, Faisalabad as
well as Karachi now. Despite the economic situation affecting the
textile and fashion industries in a major way, and one witnessing
a slowdown in buying sprees, Karma launched with a glittery opening
at Zamzama this week.
While Karma Pink has been available at multi label store The Designers
for four years now, Maheen Kardar of Karma wanted to bring a "complete
shopping experience" to her clientele with this store. And
she seems to have achieved just that. Maheen spoke to Instep and
said that Karachi always has been one of her most lucrative market.
And one has witnessed the Karma craze at many weddings here where
everyone from the bride to her sisters, cousins and friends swear
by the brand. |
