Who will be Pakistan's next top model?
Instep takes a look at the most promising contenders for the
top slot of the future face of fashion
They're calling Rabia
the next Vinny. This newcomer has sped her way to the top in no
time at all, thanks to her highly photogenic face and the extremely
successful fashion campaigns that she did last year – Crossroads
being just one of them. Dropping out of a career in medicine to
pursue a life in the limelight, this newcomer continues to railroad
into the fashion scene, vocally crediting her success to Guddu Shani
of 360 degrees and Maram Aabroo. Though she hasn't been seen on
the runway that much – not many shows took place last year
so one really can't blame her – this 5'8" Lahori has
With her looks and height, Rabia most certainly is one of Pakistan's
top most models.
Pros: Rabia is beautiful in every sense of the
world and the camera is absolutely in love with her. Also with her
height and poise, she can't go wrong.
Cons: Eager to pursue a side career hosting TV
shows, Rabia needs to focus on building her profile as a model before
she looks at other deals. Also, like many other models, she needs
to also work on her elocution as she will be required to comment
in front of the camera.
Fayeza has been on the scene since 2004, winning the Best Emerging
Talent LSA in 2006. Today, she is the most sought after model for
the runway. Brought to the limelight by modeling for Rizwan Beyg
and most memorably, Deepak Perwani, Fayeza's slender frame and unconventionally
attractive face make her the ideal model for contemporary fashion.
And when it comes to print, no one does western wear as well as
Fayeza. The girl is a natural.
She has energy for the runway, which is what makes her tick in fashion.
And she admits that she stays away from commercials. "I'm not
fair skinned," she says, "and I just can't relate to products
that tell you that you can't get by in life unless you are."
Fayeza has the poise and attitude that makes her one of Pakistan's
top models. She stays away from overtly traditional shoots and she
should keep it that way. She's also an ace on the runway, almost
having a statuesque grace.
Pros: Good in print but at 5'8" she is made
for the runway.
Cons: She is at a disadvantage doing bridals. And
because she isn't conventionally beautiful, she isn't seen that
often in commercial campaigns.
Aamina has been modeling for only a year but her body of work is
so extensive that she is on the radar as one of Pakistan's next
top models. The dusky beauty hails from Karachi but has been in
Boston for a number of years; she returned with a major in film
and video production. Also having theatre experience (she has acted
in Manto plays), Aamina initially made her mark on television, before
stepping into the world of high fashion. And there has been no looking
back for her. She has done some trendy campaigns with Men's Store
and Limited Edition and just recently made her runway debut at Rehana
Saigol's fashion show at 76 Old Clifton, Karachi.
is new to the world of fashion modeling and has done incredibly
well as a new comer. She's a well-groomed and talented girl and
should make the most of it by hosting events and getting into brand
representation. It isn't every day that you find a fashion model
that is articulate as well as beautiful.
Pros: Aamina has a versatile look that adapts well to all types
of fashion, eastern and western. It's the kind of face that cannot
be defined to a certain territory, making it adaptable to all. The
camera loves her.
Cons: At almost 5'5", Aamina falls a little short of ideal
model height, which is the prime reason she has kept away from the
runway. But now that she has stepped on it, she can practice her
prowl to perfection. She certainly has the dedication.
Tooba Siddiqui was one
of the first models to emerge with potential of taking Pakistan's
fashion modeling scene forward as the next generation. But just
when things were going great for her - she won the Lux Style Award
for Best Model in 2006 - she disappeared from the scene. But Tooba
is back now and is undoubtedly one of Pakistan's top models. A muse
for designer Nomi Ansari, she is apt with traditional fashion, and
has come to the limelight posing in his clothes. Tooba has also
proven her worth on the catwalk, only recently shining as a Marilyn
Monroe lookalike in a Sunsilk style show.
A petite naturally size zero figure, the right attitude and oomph
on the ramp look great juxtaposed with that innocent face
Cons: Tooba's not short, but she's not all that
has been around for almost five years but like Nadia Hussain, she
has risen to the peak of her career after having a baby. Fauzia
has been prolific on the runway as well as print but it is those
fabulous campaigns she did for Rizwan Beyg and Sana Safinaz lawn
that catapulted her to stardom, landing her a nomination in the
Best Model category at the Lux Style Awards this year.
The best thing about Fauzia is that she poses with attitude while
bringing a certain level of vacancy to her look – that is
so essential to modeling. And she has proven to be at ease on the
runway as well as in front of the camera. That she is couture king
Rizwan Beyg's current favourite model has also worked well in her
Pros: Fauzia has the experience and the commitment
to be a very safe all-rounder.
Cons: She's older and a mom and as they say, the
younger you start in this profession, the better!
Annie shot to
fame with Shehzad Roy's video for the hit single 'Saali' and she
took it from there and stepped into fashion. Now modeling for almost
four years while also VJing on television, she has become a pro
at it. She won the Lux Style Award for Best Emerging Talent last
year. And there's something about Annie that the camera loves. She
is undoubtedly one of the most photogenic faces in fashion after
Aaminah Haq and she looks smashing in each and every one of her
campaigns – such as Stoneage and Sunsilk – to name a
couple. And what looks good on print translates just as well to
TV, which is why Annie has been equally successful in picking up
commercial offers. Great in print, not so great on the runway, but
she certainly is one of today's top models.
Annie has a great face, which translates well to all sorts of fashion.
And being fairly articulate, she is good in front of a camera, which
is an added asset for models who need to be brand ambassadors too.
Cons: Her stunning face doesn't work as well on the runway where
a slight self consciousness leaves her at odds. Though taller than
most at 5'6", she hasn't been able to master her walk yet.
Va va voom… they
say Neha has the best bod in the business and they are right. Who
can forget that ice-cream ad that featured her? Though some may
have found it offensive, it showed Neha at her sexy, sultry best
and indeed this quality of hers is her signature. Neha is to the
Pakistani modeling scene today what Iraj was back when she started.
Neha has the same look, the same dusky complexion and has the ability
to go out there. She is what a model should be, comfortable in all
kinds of clothes, not the "I won't wear a sleeveless, a bustiere
or bare my midriff variety". And every time she walks on the
ramp or does print, the results are scorching. And the girl has
grace, when she lost out to ZQ for the Lux Style Award, her reaction
was that ZQ deserved to win.
Pros: The best bod in the business, the dusky complexion
and the fact that she works with everybody, choosing not to be a
part of any mafia.
Cons: The fact that she is not a conventional gori-chitti
beauty, so she may not get as many ad campaigns as a Vinny. But
when it comes to modeling, this individuality is her greatest strength.
Nausheen is an interesting
one. That blank face, the light eyes, a lithe figure and an easy
grace on the catwalk that she is acquiring, she has all the makings
of a top model. There is something intrinsically European about
her face and the shoots she has done with ace photographer Rizwan
ul Haq have ensured that she has been noticed. Designers like Maheen
Khan, Sadaf Malaterre and Maheen Karim use her. Nausheen has something
different about her and it seems that only designers who are doing
something different want to capitalize on that. Karachi based, Nausheen
has so far been low key but one can sense that her star will rise
as the new fashion sensibility creeps in.
Pros: Her skinny frame, fair complexion and that
arresting angular face make for a combo that works
Cons: Nausheen walks well, but there is a self-consciousness
about her persona and she does come across as shy. But that will
change with time.
One of Khawar Riaz's
discoveries, Noore came into the scene four and a half years ago
but remained low profile for very long. Now stepping into television
and more often onto the fashion runway, she is coming into her own.
And she certainly does have potential to go places. Noore is the
sister of Sadaf Bhatty, who also tried her hand at modeling but
never quite made it. She has done some memorable campaigns with
Amir Adnan and Chen One. And even though she has the height of 5'
7'', and a gorgeous face to match, like her predecessors Vinny and
ZQ, she has branched off into television too. However, she needs
to make more of an effort to work in Karachi as well, she hardly
features in shows here.
Pros: That angelic face that is classically beautiful
like that of Juggan Kazim's and can look different.
Cons: Noore needs to pursue ad campaigns to be
a model or else she may just find her modeling career sidelined