Editorial 
One good thing the film Waar did for us is that it has generated a debate on propaganda in films. This of course is the unintended consequence. The intended ones are about the revival of Pakistani cinema, good screen shots, better production values, financial returns. And perhaps a feel good factor about the ability of the law enforcement agencies in tackling terrorism and selling this message to the urban middle classes who understand English and can pay the cinema ticket.

comment
For a select audience

By Ali Usman Qasmi
I am not a film critic, nor is this article meant to be a review. This article simply offers some comments about the content of the newly-released film Waar, the issues raised in it and how they resonate with a certain class of Pakistani urbanites.
This much-anticipated film was in the works for almost three years. Tipped as one of the most expensive films in the history of film-making in Pakistan, with funds supposedly coming from the coffers of military’s information wing, i.e. ISPR, there was much hype about Waar because of its foreign-qualified film director, Bilal Lashari. 

For the layperson only
Another liberal rant against Waar that deserves to be ignored...
By Farah Zia
One good thing about this film was that you could not have missed it; no matter what day or time of the week you wanted to watch it or whichever cinema. In that sense, the makers were plain lucky — to have got the best time slot of the year a film could hope for, and then follow its initial success through the next week and so forth.
Having been in the news for about three years (as long as it took to produce it), Waar was eagerly awaited and massively watched. Touted as the most expensive film of Pakistan to date, everyone was anticipating some great “production values”, relying on the reputation of the director, even if he was making his debut in feature films. No one knew what it was all about nor did it matter.

A tricky subject”
Hasan Zaidi — filmmaker and cultural critic

“What exactly can be termed a ‘propaganda film’ is a very tricky thing to define, mainly because propaganda comes in different guises. If a film propagates a particular message that is sponsored by someone other than the writer or director it can be termed a propaganda film. For example, even Bol can be termed a propaganda film. And, propaganda by itself does not make a film bad. But in common parlance the term is used pejoratively to denote something that sacrifices artistic merit to hammer home a message.

theory
The art of Propaganda films

By Sarwat Ali
Art and propaganda are interrelated because one can be mistaken for the other. Actually, it is very difficult to separate the two and really tell when art ends and propaganda begins or the other way round.
One can start by making a series of differentiations between the two.
It can be said that propaganda thrives on topicality, something that is very contemporary while art is something that is not necessarily tied to the very current. Propaganda loses its lustre and perhaps poignancy the moment the issue does not remain a burning one anymore, while art has something which is much more abiding and longer-lasting. It does not lose its thunder with the passage of time; rather, it stays relevant and has the capacity to be referred to again and again.  

Willing propagandists
Hollywood started out as a propaganda institution
By Moazzam Sheikh
To discern the moral fibre of Hollywood, an intelligent person need not point to a recent book, The Collaboration: Hollywood’s Pact With Hitler. Based on archival evidence, the book alleges that movie moguls, many of whom were Jewish immigrants, not only collaborated with Hitler, agreeing to allow his numerous agents to be present at studios to influence the films’ storyline, MGM was financing German armaments production.  

Over to Bollywood
All talk of propaganda aside, Bollywood is entertainment for
the Pakistani people and a vital part of a common culture
and shared identity
By Ali Sultan
Despite the decades-long tension between India and Pakistan, Bollywood, even with its Indian nationalist themes, plays a major role in the lives of many Pakistanis.
While Hollywood might have more influence and money, Bollywood produces more films per year and has a larger audience. Bollywood films, which typically include elements of music, romance, action, comedy and drama, appeal to a Pakistani audience. Through lavish sets, elaborate dance sequences and melodrama Bollywood movies set themselves apart from other industries’ productions, embracing a clearly Bollywood aesthetic.  

 

 

 

 

 

 

 

 

 

 

 

 

Editorial 

One good thing the film Waar did for us is that it has generated a debate on propaganda in films. This of course is the unintended consequence. The intended ones are about the revival of Pakistani cinema, good screen shots, better production values, financial returns. And perhaps a feel good factor about the ability of the law enforcement agencies in tackling terrorism and selling this message to the urban middle classes who understand English and can pay the cinema ticket.

As it happened, there were a few thinking people among the audiences who came home and wrote stories about how they were duped into watching a ‘propaganda film’, funded by no less than the ISPR without even acknowledging and so on.

And that set the ball rolling. What is it that distinguishes art from propaganda and isn’t all art propaganda to start with.

This is the subject of today’s Special Report — the art of propaganda films. We have deliberately excluded documentary film from our scope because documentary is clearly understood to be propagandist in nature. So how much of propaganda does a feature film allow before it qualifies to be called art? How does one industry vary from the other in terms of its treatment of propaganda and what forms the propaganda content?

Apart from a discussion on the content of Waar, the two major industries we have looked at in terms of content are Hollywood and Bollywood. The advantages of a functional industry come in handy (something that a film like Waar did not have) and propaganda is sold, without any suspicions. This is because, as Sarwat Ali says, the film is “closest to being a layman’s medium”. It is one medium where the surface meaning is more cogently received than the underlying meaning, he says. Hence the temptation to use it for propaganda purposes.

In our own context, where there is enough of statist propaganda and very little of quality cinema, perhaps the content is as important as other production values. This is just a thought we want to leave for our future film-makers and their sponsors.

 

 

 

 

 

 

 

 

 

comment
For a select audience  
By Ali Usman Qasmi

I am not a film critic, nor is this article meant to be a review. This article simply offers some comments about the content of the newly-released film Waar, the issues raised in it and how they resonate with a certain class of Pakistani urbanites.

This much-anticipated film was in the works for almost three years. Tipped as one of the most expensive films in the history of film-making in Pakistan, with funds supposedly coming from the coffers of military’s information wing, i.e. ISPR, there was much hype about Waar because of its foreign-qualified film director, Bilal Lashari.

Previously, the military was accused of influencing Pakistan’s print and electronic media (and more recently social media as well) through various means but their sponsorship for this film shows that is now eager to expand its influence to the film industry as well.

The very fact that the film received partial funding and technical assistance from ISPR, does not come as a surprise considering that Waar is primarily a propaganda film. Its avowed aim is to boost up the morale of Pakistani law-enforcement agencies, particularly police, and those civilians who have been getting a raw deal during the course of war on terror.

The film revolves around the team members of an anti-terrorist unit which has been entrusted with the task of finding a dangerous terrorist, Raman (played by Shamoon Abbasi), who infiltrates into Pakistan from Kashmir. It does not require too much of an intellect to figure out that this terrorist is an ‘Indian Hindu’ even though no direct reference is made in the film to this effect. Ground support and logistics in Pakistan are arranged for Raman by Lakshmi, aka Zoya, (played by Meesha Shafi) who is basically an Indian agent operating in the guise of a social worker.

The film touches upon numerous themes. In one of the opening scenes, Ali Azmat, playing the role of a patriot and soon to become a popular politician, is arguing with politicians about the construction of a dam to end the energy crisis of Pakistan. Interestingly, the politicians in this conversation are those who play the look-alikes of Nawaz Sharif and Asif Ali Zardari in a stark emulation of some popular parody shows in Pakistan.

In this film, they represent everything that is wrong with the politics of Pakistan. In their conversation with Ijaz Khan (Ali Azmat), these politicians hold on to their selfish political gains at the expense of the larger ‘national interest’ of Pakistan. They want to ensure their vote bank remains intact by opposing the construction of the dam, which would have led to large-scale displacement of population which votes for them.

Ijaz Khan, on the other hand, does not have any selfish motives. As he gets closer to achieving a consensus on the construction of dam, he thinks about launching a proper political career for himself and gives up an extra-marital affair with Zoya/Lakshmi. In this transformation of Ijaz Khan from a playboy kind of a lifestyle to a selfless politician there are signs for those who ponder.

But the issues of development are not central to the film. The issue of terrorism is the seminal theme dealt with in an extremely problematic manner. Mujtaba Rizvi, played by Shaan, is an ex-army officer/commando who is recalled from an early retirement as only he has the capacity to deal with Raman and help the civilian law-enforcement agencies. In one scene, Shaan interrogates two terrorists and uses torture as a mode of interrogation – the best way of getting important information.

The information thus gathered helps locate the epicentre of terrorism, which is Mullah Siraj’s den at ‘some place’ in Northern Pakistan. Mullah Siraj is shown as a bloodthirsty and greedy man devoid of any moral or religious substance. His villainy is elucidated by the sequence in which he has his own father killed to sabotage the prospective peace treaty between militants and Pakistan’s military.

Mullah Siraj and his cohorts are depicted as Pashtuns with a broad brush: they are all terrorists. Or, maybe, one could add that all Pashtuns who are not speaking chaste English in the film are terrorists. For example, a member of anti-terrorist force, Ehtasham Khattak, played by Hamza Ali Abbasi, is an exceptional Pashtun. It is only through his family name I am presuming that he is depicted as a Pashtun in this film. Otherwise, his ‘appearance’ (he does not wear shalwar kameez and a turban) and accent do not provide any inkling that he is one.

That illustrates the nationalist undertone of this film — privileging Pakistani nationalism over Pashtun sub-nationalist proclivity. These de-ethnicised Pakistanis share certain traits like the ability to converse in chaste English. Ironically, they feel no qualms about using the F word for humour and reposing belief in the neo-liberal ideology of development. Hyper-nationalism seems to be oozing out of them.

Despite war on terror as the liet motif of the film, not even a slightest of allusion to Taliban, their origins, ideology, etc, has been furnished. Its understanding about terrorism resonates with the general perception of the majority of Pakistanis. This is the impression one gets after watching that movie in DHA cinema, Lahore packed with an enthusiastic audience. They applauded with loud cheers when any terrorist was killed onscreen.

Not surprisingly, the film represents terrorism as a foreign-funded enterprise. As a film project sponsored by ISPR, the production team is mindful of the fact that no insinuation is articulated against the US, all the blame of fomenting terror is laid at the doorstep of our ‘arch enemy’ India. The ignominious character of Mullah Siraj colludes with India because the latter greases the former’s palm.

The avarice-personified Mullah works at the behest of India to the detriment of his own country. Hence, the applaud from the audience is not actually for the killing of a Taliban but for an Indian agent. The viewer, thus, goes back home satisfied that there is nothing wrong with the Pakistani society and all that is happening in Pakistan is a result of a foreign conspiracy.

Members of Pakistani law-enforcement agencies, who speak such good English and drop F words on terrorists just like they do in Hollywood flicks, are fully competent to deal with this foreign-funded conspiracy.

On a side note, I would like to share an interesting incident, not directly related to this film. In the DHA auditorium, a group of youngsters came to watch this film on the Eid day. In festive mood, they kept passing taunts as is part of the film-watching culture in South Asia. An elderly man, sitting a couple of rows ahead, looked back in anger and scolded them and asked them to better go and watch this film in Gawalmandi instead. He also passed snide comments about the cheap clothing the guys were wearing, which to his reckoning were purchased from Anarkali.

The young blokes kept their quiet for the rest of the film. For the elderly guy the film was far too serious. And only he could know its potential value for the ‘nation’ and its aesthetic quality for he was ‘properly educated’ and hailed from an affluent background and lived in DHA proper.

It is this class of people that the director had in mind as his audience, therefore, he opted to depict a lifestyle and language with which they could relate to. The rest have still to come of age to appreciate such a ‘work of art’.

 

 

 

 

 


 

For the layperson only
Another liberal rant against Waar that deserves to be ignored...
By Farah Zia

One good thing about this film was that you could not have missed it; no matter what day or time of the week you wanted to watch it or whichever cinema. In that sense, the makers were plain lucky — to have got the best time slot of the year a film could hope for, and then follow its initial success through the next week and so forth.

Having been in the news for about three years (as long as it took to produce it), Waar was eagerly awaited and massively watched. Touted as the most expensive film of Pakistan to date, everyone was anticipating some great “production values”, relying on the reputation of the director, even if he was making his debut in feature films. No one knew what it was all about nor did it matter.

The slick trailers released by the team made everyone bet on its success.

Yet, in its second week of running, the technical prowess and unprecedented financial returns are not the overt subjects of debate. The chatter on social media about the content of the film, the underlying message, the subtext, have all moved to op-ed pages of newspapers. Well, in a way. The supporters of the film are trying to argue that the content must be left aside for the moment in view of the imminent revival of Pakistani cinema. The naysayers will not settle for anything less than a ‘propaganda film’ sponsored unofficially by the ISPR.

The next question that is asked is: So what if ISPR funded Waar? Moving logically to: What’s wrong with a propaganda film?

One thing is certain; of all the production values, the script of the film was not in the production team’s priority list. The debutante writer, Hassan Waqas Rana, admitted in an interview the aim was to make the layperson recognise the sacrifices suffered by the forces.

Having now watched the film, the layperson may choose to disagree. The first half looks like a combination of fifteen or twenty odd scenes (potential trailers), failing to make an impact. Any superiority of camerawork or cinematography is lost in the absence of a central structure to hold the odd scenes together.

And in terms of theme, there is too much to be held together — a high profile terrorist crossing over to Pakistan from the Indian side of Kashmir to destabilise the country, a politician struggling to evolve a political consensus on the controversial dam (no prizes for guessing the name), one army major being wooed to join the counter-terrorism force and save the country, an Indian intelligence operative acting as an NGO worker during the day and a seductress at night, for the politicians alone mind you.

This may appear a little complex but the latter half makes things simpler. Here is all you need to know. This country would be without a problem, were it not for its Eastern neighbour. Terrorism is an isolated Indian-sponsored phenomenon. The state is committed to The Dam. The political forces that are anti-dam are anti-Pakistan and, therefore, pro-India and, therefore, pro-terrorism in Pakistan. Simple!

Made even simpler when the patriotic forces decide to put an end to it all — end of terrorism in Pakistan, and welcome the dam.

Except that it is obfuscation of the highest order. Pakistan needs a counter narrative to the Indian narrative, the pro-film op-eds scream. If by Indian narrative, they mean that of Indian cinema, one may suggest it is not a single narrative; the small anti-Pakistan part is problematic no doubt but does not define Indian cinema.

The film Waar does a few other things. It justifies state torture in more ways than one. The state shuts its eyes to the doings of an army major who goes about seeking revenge from individual terrorists, and re-inducts him to save the country. Later, it allows the same officer to use torture as a means to extract evidence and concludes that torture does work. The final triumph — end of terrorism and beginning of the dam — comes at the hands of the police and military and perhaps some unknown spiritual power.

The suffering of the forces alone may not satisfy the layperson, as per the wishes of the writer, for the layperson too has suffered much in this collective sacrifice. To him, the film might seem like an attempt by the forces to achieve in art what they could not in real life. Terrorism sponsored by the enemy state could only be a wishful dream when every child in this country knows it is home-grown. The language of the film ensures it is aimed at particular laypersons based in particular cities only.

Propaganda is said to be distinguishable from art in that it is one-dimensional and tends to perpetuate “group inferiority even in crying out against it”. The layperson wonders if what he has just watched was art or propaganda.

 

 

 

 

“A tricky subject”

Hasan Zaidi — filmmaker and cultural critic

“What exactly can be termed a ‘propaganda film’ is a very tricky thing to define, mainly because propaganda comes in different guises. If a film propagates a particular message that is sponsored by someone other than the writer or director it can be termed a propaganda film. For example, even Bol can be termed a propaganda film. And, propaganda by itself does not make a film bad. But in common parlance the term is used pejoratively to denote something that sacrifices artistic merit to hammer home a message.

The real controversy around Waar — and, for that matter, Khuda Ke Liye — is that these films are made apparently with public funding which is used covertly without the public’s consent. For some, they may not have a bad message, but those with opposing views would find these movies problematic. Interestingly, Khuda Ke Liye and Waar, both coming from the same source, have almost directly opposite messages.

Purely as a film critic, I would say Waar is very well shot and well edited, has very good production values but that it has a cliched script and bad dialogue. On a political level, however, the message it sends out is dangerous because it reinforces stereotypes and is likely to confuse Pakistanis further. Our public is already confused about the roots of militancy and how to tackle terrorism, thanks in part to the media and a muddled political discourse. And, if films like Waar reinforce the view that the problems of Pakistan are only because of external factors and not because of how we have cynically nurtured a mindset, it makes it that much harder to combat them. You cannot fight that which you cannot identify properly. And, in that sense, Waar is poor propaganda.”

“We need to redefine controversial and propaganda”

Akifa Mian — Film academic

“The question is, are other cinemas not doing propaganda? Independent cinema is the only time when you are not doing propaganda. Though your message can be there in one form or the other.

I am not quite sure if, in 2013, we can still be puritanical about it and say that doing propaganda is not ok and not doing propaganda is ok, because it depends on what you define as propaganda. Everyone is going to come up with a subjective definition. To some, propaganda film as a genre itself is a controversial idea. I think in Pakistan we need to revisit and redefine what is controversial and propaganda in our cinema.”

“Its hard to be subtle when...”

Mira Hashmi — Film critic and academic

“The word ‘propaganda’ has negative connotations; it’s seen as a calculated set of ‘truths’ manipulated to justify and defend what are essentially morally or ethically indefensible positions. Even when talking about propaganda films, we tend to apply that term to the kind of cinema that comes out of political viewpoints that we see as being on the wrong side of history. For example, Leni Riefenstahl’s The Triumph of the Will which is considered THE major Nazi propaganda film.

On the other hand, we don’t necessarily apply the term to, say, the Why We Fight series of documentaries that were produced by the Allies. So, merely propagating a political stand through cinema is not generally seen as propaganda; rather, if that stand is seen as more of an aggressive (and, often, unpopular) agenda, most likely jingoistic in tone as well, then we identify it as propagandist material.

Films which depict a manipulated view of history may be considered propaganda films, but again, to what end are they doing that? To justify particular sets of beliefs in the present? There would no point in trying to alter the past if it wasn’t somehow related to how and why you want your audience in the present to receive it.

The thing about making propaganda films is that by definition they have to be somewhat ham-handed; it’s hard to be subtle when you are selling something that is bound to be contentious. Hollywood has of course done its fair share of such films. If we look at the Vietnam years, John Wayne’s The Green Berets comes to mind, and it is NOT a subtle film! Because it was justifying a war that for the majority wasn’t justifiable, it had to sell hard. Whether it was successful is debatable though.”

— As told to Usman Ghafoor

 

 

 

 

 

 

theory
The art of propaganda films  
By Sarwat Ali

Art and propaganda are interrelated because one can be mistaken for the other. Actually, it is very difficult to separate the two and really tell when art ends and propaganda begins or the other way round.

One can start by making a series of differentiations between the two.

It can be said that propaganda thrives on topicality, something that is very contemporary while art is something that is not necessarily tied to the very current. Propaganda loses its lustre and perhaps poignancy the moment the issue does not remain a burning one anymore, while art has something which is much more abiding and longer-lasting. It does not lose its thunder with the passage of time; rather, it stays relevant and has the capacity to be referred to again and again.

Topicality is the ruse or the bait that is dangled for a piece of music, a poem, or a film to be attractive enough for the public at large but then it cannot rest merely at that; rather it has to offer something that is deeper or of greater human value than merely the raising of a slogan. Art has the quality to live beyond its age, its time. In other words, what can qualify to be art has to move at many levels while propaganda, like a statement, is direct and one-dimensional. It only offers one point of view, is not ambivalent and unwavering. But art just cannot be one dimensional. It has to offer something more because it has many layers, many levels of interpretations.

This multi-layered existence can be interpreted in many ways while propaganda is closed and unambiguous and has a ring of finality about it. It is prescriptive whereas art is explorative and tentative. 

The only cogent definition of art can be that it lives beyond its time and the place of its origin, even the culture that gives birth to it. It has an outreach that arches beyond into another land and time. We find the Greek plays to be still relevant and address the issues that still reverberate, the poetry in Persian and Arabic written centuries ago still resonates while Shakespeare with his plays and poetry still strikes a chord. While much that was written then but could not transcend time and place is lost or is dead for ever.

Similarly, music too is relevant, the melodic modes that keep reinventing themselves with different nuances and microtonal variations and still remain just as fresh and expressive of our emotions and sentiments. The old compositions, too, keep being reborn and resurrected and still appeal to our sensibilities being the vehicle of our deepest emotional states and reflective of our collective responses.

Where films are concerned, it is the medium that also lures the accusation or the claim that it lends itself to propaganda. As a medium, film is-larger-than life, a composite art form with literature, music, visual art and dance, flowing into its organic whole. It does hold an appeal for the ordinary person more interested or open to receiving the entirety of an impact, rather than being more critically receptive to the particularity of one form. It is closest to being a layman’s medium.

Since film is a medium that is technology-driven, the changes in technology greatly determine its quality. These changes have been enormous, rapidly ongoing, making so much now possible to be put on screen than before. Referring back to the films from the past suffer greatly from the antediluvian technology employed then. The film, not due to content only but technology appears to be very dated, making the referring back a tiresome and un-engaging experience. One wonders what changes in technology have impacted the writing of a poem or a novel. Minimal if compared to films.

This larger-than-life medium has a huge impact for it does enlarge everything that is being captured on the camera. Many of the great film makers who decried the larger-than-life perception in the arts had to battle this peculiarity of the medium when narrowing down on something that otherwise was of no great significance. The films also tend to live like journalism more in the present, and often rely on the topical and the current.

The shelf-life of the film is shorter than other forms. It is more likely that a poem or a novel written years or even centuries ago is referred to again and again. A painting, too, displayed in the galleries or at homes is seen every day.

Now, probably with greater replication or making of copies, and that too cheaply, access to films made in the past is much easier but till the very recent past one had to rely on who screened the films in the public sphere. This referring back to films was rather difficult and, therefore, not sufficiently valued. Though the referring back has become easy it is questionable how often the films from the past are actually referred to.

Being more capital-intensive, the compulsion on the film being a success at the box office is greater than any other form of art, the film makers tend more than others to find a ready way of doing so. To ride on the back of an issue that is generating emotional fireworks is temptation enough to skim at things on the surface, go by the flow, beat the familiar drumbeat and build on stated or stock responses.

The surface meaning or the impression can be more cogently received or appreciated rather than the underlying meaning. This can easily yield to a version that can be viewed as propaganda.

What can qualify to be art has to move at many levels while propaganda, like a statement, is direct and one-dimensional

 

 

 

 

Willing propagandists
Hollywood started out as a propaganda institution
By Moazzam Sheikh

To discern the moral fibre of Hollywood, an intelligent person need not point to a recent book, The Collaboration: Hollywood’s Pact With Hitler. Based on archival evidence, the book alleges that movie moguls, many of whom were Jewish immigrants, not only collaborated with Hitler, agreeing to allow his numerous agents to be present at studios to influence the films’ storyline, MGM was financing German armaments production.

Jack Warner ordered to remove the word Jew from the entire film, The Life of Emile Zola, and “was the first to invite Nazi officials to its Los Angeles headquarters to screen films and suggest cuts”. The decision to align Hollywood’s interest with that of Hitler’s Germany was based on the fact that Germany was the second largest movie market. If Hollywood was a willing propagandist for the Nazis, why would they be opposed to the Pentagon and CIA moving in? Outside Germany, the US was the largest movie-goer market.

While governments have several tools at their disposal to influence their citizens and beyond, primarily education, both dictators and democrats realised the power of the moving image. As the espionage and counter-intelligence branch of the CIA, Operation Mockingbird was initiated in 1948 as a programme to shape domestic media through propaganda. This could not have been carried out without the active support of media tycoons, such as Henry Luce.

After Eisenhower was elected, he appointed Luce’s wife ambassador to Italy. The movie, Green Berets, notorious for pro-Vietnam War stance, came into being at the behest of John Wayne, who was bothered by the country’s anti-war sentiment at the time. None less than a president, Lyndon Johnson, helped in the Duke’s directorial efforts to make the film.

I have already pointed out in my previous article here, about the making of the pro-torture propaganda movie, Zero Dark Thirty, that the filmmakers were engaged with the CIA higher-ups. Unlike any other country, American cinema started out as a propaganda institution because its earlier history, too, is predicated up an internal enemy, the Native Americans, who had to be treated in literature and later in cinema as savages and threat to white security.

The conquerors then compounded the problem by importing slaves into millions, who were also seen as a menace. So, the early American cinema propagated falsehood, often stirring hatred towards and fear of Native Americans and African Americas. As the USA emerged from being a side player to a global power, it has relied on the support of media, literature, and film to introduce to her citizens each time a new enemy has been invented.

Propaganda films rely on several factors. They are generally aimed at a younger audience, especially if the general level of their history education and critical thinking, too, is mediocre. Hollywood has been good about aiming movies at a younger audience compared to other major movie markets, such as Europe or India, where movie-going has been a family-oriented ritual.

Propaganda movies rely on simple dichotomies as opposed to complexity. Even American Master of Fine Arts (MFA) fiction programmes have been known to have encouraged their students to strive for simplicity and avoid both plot and linguistic complexity. For example, when the CIA sponsored film, Animal Farm, based on George Orwell’s famous novel that assailed both Communism and Capitalism, was in the making, the CIA made sure that the criticism was restricted to lambasting Stalin and the Soviet Union.

According to one survey, average European movie budget hovered around $3 million as opposed to American movie budget of $11 million. If you are combining propaganda with entertainment either aimed at the youth or uneducated masses, there is no way to compete with Hollywood.

How many of us would have thought that the Hollywood commercial classic, Casablanca, had the blessing of the US war department? United States perhaps has the highest number of film schools and the country continues to dominate the top slots on the list of best universities in the world. All of this comes into the service, often unintentionally, of the country’s foreign policy.

Enlightened graduates from these film schools become involved in producing films which perpetuate, with greater skill, distorted, one-sided history. This could not have been possible simply and solely because the US has had a previous history of stereotyping non-white people in the early silent cinema; or that simple plot-lines aimed at internal market, which is the largest, requiring the Americans to be seen as good versus the rest as evil; or that indigenously-produced cinematic technological advances facilitate making entertainment-oriented films, which can accommodate propaganda movie without a hiccup.

There has to be a crop of never-ending film-makers, screen-writers and actors who are more than ready to be their government’s tool of propaganda, in the service of the empire, compliant to do anything for a huge margin of profit, even shutting the window of their conscience.

When people with the reputation of that of John Ford, Cecil B. DeMille, Darryl Zanuck, and Howard Hughes are willing accomplices in achieving the goals of Operation Mockingbird, film-goers need help from God to separate propaganda from entertainment that pretends to be an act of art whose primary function is to explore truth, not obscure it.

The writer’s collection of short stories, Cafe Le Whore and Other Stories, is due out soon

 

 

 

 

 

Over to Bollywood
All talk of propaganda aside, Bollywood is entertainment for the Pakistani people and a vital part of a common culture
and shared identity
By Ali Sultan

Despite the decades-long tension between India and Pakistan, Bollywood, even with its Indian nationalist themes, plays a major role in the lives of many Pakistanis.

While Hollywood might have more influence and money, Bollywood produces more films per year and has a larger audience. Bollywood films, which typically include elements of music, romance, action, comedy and drama, appeal to a Pakistani audience. Through lavish sets, elaborate dance sequences and melodrama Bollywood movies set themselves apart from other industries’ productions, embracing a clearly Bollywood aesthetic.

Although media plays a main role in constructing national identity, Bollywood did not actively focus on forming Indian identity until the 1980s and 90s. Patriotism and nationalist undertones, however, have existed in Indian films since independence.

To further cement Indian identity, Bollywood’s villains tended to represent an opposing culture. Before the 1990s, the nationalist tendencies were focused against the West. According to film scholar Rao Ganti, “villains were either Europeans or westernised Indians.”

J.P Dutta’s Border released in 1997 changed that. Border, depicted the 1971 war, explicitly labelling Pakistan as the antagonist. The film, which topped the box office when it was released, equated anti-Pakistan sentiment with anti-Muslim sentiments, arousing nationalistic feelings. While there have been a number of Indian films since then which have shown Pakistan, especially its military, as enemy number one, they are small in number.

In 1962, Pakistan banned Indian films. Like India, Pakistan wanted to use the media to create a national identity, and former President Ayub Khan banned Indian films to promote Pakistan’s own film industry, Lollywood, and to strengthen the Pakistani national identity. The ban, which was more about politics than economy, did not boost Lollywood the way one might expect. Additionally, censoring the movies didn’t prevent the Pakistani public from pirating or bootlegging Bollywood films.

Bollywood also succeeded in giving one crucial feeling to Pakistani audiences that Lollywood miserably failed to. Lollywood started declining in the 1980s — with the advent of the gandassa culture, excessive violence, and poor technical quality — and succeeded in alienating a majority of middle class Pakistani filmgoers from the cinema.

Unlike Lollywood, Bollywood focused less on images of what a society is than on images of what it should be, thus propagating an ideal state, which appealed largely to Pakistani audiences.

In 2006, Pakistan lifted the ban on Indian films. From 2007 to 2011, the entertainment industry in Pakistan grew by 300 per cent, and today, Pakistan is considered one of Bollywood’s top five overseas markets. The decline of Lollywood and the lifting of the ban encouraged Pakistani actors and musicians to venture into Bollywood films.

One of the biggest reasons of Bollywood being so successful in Pakistan has also been its Muslim superstars. Take Shah Rukh Khan for example. With thousands of fans around the world, Khan, Bollywood’s most expensive and most well-known actor, is idolised, although Khan has roots in Pakistan and is Muslim.

Although Khan is an Indian, he represents a minority in India simply because of his religion, which is associated with Pakistan. Bollywood has iconised him, creating a global obsession with a Muslim star in a country that is predominately Hindu.

Through the influence he gained in Bollywood, Khan presents a side of the India-Pakistan conflict that many do not see otherwise. Bollywood, despite producing Indian nationalist media, provides a way for Muslim Indians to become prominent and successful in society.

Bollywood itself represents a less segregated community, and the films it produces and the actors it worships further represent the idea of a shared culture between India and Pakistan. Pakistan’s consumption of Bollywood lead to an influx of Indian culture in Pakistan, while Pakistani actors moving to Bollywood leads to an influx of Pakistani culture in India. However small these changes may be, the ability to influence a conflict that has been going on for over 60 years represents great power.

Bollywood is not just entertainment for the Indian and Pakistani people but a vital part of their cultures, their national identities and the way they view each other.