Neha
Asim graduated from the Pakistan School of Fashion Design in 2002
and states that she didn't actually plan to start off with fashion
designing as her interest mainly lay in art and miniature painting.
"It just happened!" she states enthusiastically. In 2004
Neha then launched her label, which has primarily been apparel of
contemporary couture.
"The silhouettes of the skirts are really western along with
tapered garments," she says, admitting that she has put casuals
and pret wear on a bit of a backburner, although the idea is brewing
in her mind.
Neha Asim's inspiration varies this season - she has played around
with a lot of pastel tones and puts a lovely shiny bohemian look to
her clothes
"I've never liked frills or ruffles," she utters before
continuing, "I've worked with a crystalline line and have introduced
metal embedding which is a variation of coins and lots of Swarovskis,
which are combined to give a traditional appeal!"
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Neha's
work always emphasizes on the cuts as well as the lines, and if
she wants to work with lucid fabrics, she uses chiffons but if she
wants more layering in the fabrics, she's used materials such as
jamawar, panchooris, and brocade.
Ever since she's graduated the young designer has had only two fashion
shows to her credit but plans on having more in the future.
Not having worked actively with anyone from the fashion fraternity,
Neha says, "Personally, I like Nilofer Shahid's work, she's
excellent with embellishments."
In relation to foreign inspiration, the designer states that she
particularly admires Oscar de le Renta's colourful work, and is
also fascinated by John Galiano's experimentations.
Commenting on the local fashion industry Neha doesn't feel that
a lot is being done for its progression, "I won't say there
is a lot of professionalism, rivalry still prevails in the industry.
Maybe in a few years time, the progress will increase. I feel PSFD
is doing a great job in relation to aiding in the fashion industry's
progression though".
Neha Asim does not have a flagship outlet yet, but hopes to open
up an outlet at a central location by next year, although she somehow
prefers working exclusively from her studio - as her work is mainly
couture.
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