Pakistani TV and film stars have come to together to demand royalties for artists. Taking to social media, the celebrities have launched a campaign ‘give royalties to artists’ to ask for set rules and a fair compensation in the entertainment industry.
The ‘royalties for artists’ campaign was initiated in light of renowned TV actress Naila Jaffery appealing for royalties for the re-runs of her dramas for her cancer treatment.
In order to raise their voice on the matter, Pakistani stars including Mahira Khan, Yasir Hussai, Mansha Pasha, Ushna Shah and many more, turned to Instagram on Sunday evening with #giveroyaltiestoartists hashtag, saying ‘it is time to make this happen.'
Actress Zara Noor Abbas wrote, “In every industry, there are some rules. Some laws. Let’s have it set in ours too. Let’s acknowledge the ones who ENTERTAIN you on the COST of their lives. #giveroyaltiestoartists”.Mansha Pasha said, “Its time to make this happen. #giveroyaltiestoartists”.
Actor Asad Siddiqui said, “In tough times, solidarity is the force. We stand together, hand in hand. #giveroyaltiestoartists.”
Pakistani actress Kubra Khan highlighted how the aim of this campaign is not just to achieve royalties for actors but for all Pakistani artists, be it musicians, writers or directors.
“Not Just actors. Writers, musicians, directors.. and soo many more… In the passing years.. we’ve seen some of our seniors who have ruled the industry request respect when it should’ve been their Right. There are rules and regulations that set a well run system and it’s high time we implement them so that our industry can run as smoothly as it should. Every artist deserves that. #GiveRoyaltiesToArtists” Khan wrote in an Instagram post.
