_updates.jpg)
A truck loaded with more than 50,000 cans of Pabst Blue Ribbon Beer, around 40,000 lbs, was stolen in California, as the company offers a reward and sets a deadline for "no-questions-asked" return.
As reported by CBS News, a Pabst Blue Ribbon beer truck was stolen from the company's Montclair distribution centre.
Pabst Blue Ribbon wants the truck back
The company shared that it will pay out the cash equivalent of half the value of the beer if it's all safely returned, with Paul Myers, the senior director of integrated marketing operations for Pabst, noting that they want the truck back.
He said about 40,000 pounds of beer was in the stolen truck, around 1,400 cases of PBR and about 200 cases of Old Milwaukee Non Alcoholic, and it was headed for delivery in San Diego.
How was the beer truck stolen?
Myers revealed that a "bad actor" pretending to be the person who was supposed to pick up the beer came and drove off with the truck.
Pabst Blue Ribbon requests thieves to return the beer
The company issued a plea for the beer's return in an Instagram post, writing, "To the thief: we don't fault you for wanting to brag to your friends how much PBR you have, we just wish you obtained it the honorable way."
"Pabst is officially starting the clock now — you have exactly 18 days and 44 minutes to return our truckload of beer, no questions asked. Leading up to that time, we will be offering a reward to anyone who can help us solve this mystery."
The company added, "This is real and we are deadly serious."
The Montclair Police Department is investigating two separate but similar cargo thefts that happened at the Anheuser-Busch distribution centre on the same day, on August 17.
Around 10 a.m., the first shipment, valued at about $45,000, intended for Tucson, Arizona, was picked up for delivery but never arrived at its destination, police revealed.
One hour later, approximately $25,000 worth of PBR was secured after an alleged subcontracting company submitted fraudulent documentation to arrange the pickup.
Investigators are working to determine if the two incidents are part of the same fraudulent cargo-theft operation.
