Sabrina Carpenter’s turned her blonde hair into a whole new statement.
The 27-year-old American singer gave her lustrous blonde locks a starring role, putting it on the spotlight for Redken’s new campaign, named Soft Core.
In a new post on her Instagram handle on Wednesday, September 30, Carpenter dropped a photo and a video from the campaign, writing, “certified SC soft core!”
The campaign marks the Manchild singer’s first major moment with the brand after she was named Redken’s first-ever Global Ambassador earlier this month.
For those unfamiliar, Redken is an American professional hair care brand launched in 1960. It is owned by the L’Oréal Group.
Dazzling in soft glam for her “soft core” era
The striking image shared in the post featured the Espresso hitmaker flaunting her long, luminous blonde hair, styled in soft, bouncy waves with curtain bangs framing her face, as the retro-inspired hairstyle gave her look a classic touch of glamour.
For the outfit, the Grammy winner slipped into a mesmerizing strapless beige dress featuring a relaxed, gathered silhouette. The ensemble, having minimal yet elegant design, stood out beautifully against the dark backdrop.
As for makeup, Sabrina Carpenter opted for a soft, glowing look, which included soft peach blush, defined eyes, and a rose-pink lip shade.
Vintage-inspired ad captures Sabrina Carpenter’s timeless beauty
The second slide of Sabrina Carpenter’s post featured a vintage-inspired ad for the campaign, showing the Taste singer in a grey gown, holding a cassette, which she plays on a tape.
As the tape played, it showcased an ad featuring Redken’s All Soft Collection on an antique television, before transitioning into a footage that shot Carpenter flaunting her soft, shiny hair.
Sabrina Carpenter on collaborating with Redken
Redken’s official website features Sabrina Carpenter’s statement on collaborating with the brand.
The message reads, “Beauty and especially my hair is a big part of my identity,” I’ve always dreamed of partnering with a hair brand and waited to find the right partner. It’s been the secret to keeping my hair looking its best and I can’t wait to share what we’ve been working on together.”
It is worth mentioning that the Man’s Best Friend singer has long credited the brand’s Shades EQ gloss for her signature blonde.
