Apple is gearing up to hold its significant product event on September 9 at Apple Park in Cupertino, marking the first Apple keynote led by company’s new CEO John Ternus.
Ternus assumed the role of Apple’s CEO, as Tim Cook stepped down from his role and became an executive chairman.
The event is therefore likely to serve as both a significant product launch and an early test of Ternu’s leadership.
Apple event: What to expect?
The Cupertino-based tech giant has titled the highly-anticipated event “Surprise and shine,” with reports suggesting Apple may primarily focus on its September lineup on flagship devices such as iPhone 18 series, including iPhone 18 Pro, iPhone 18 Pro Max, and the reported foldable handset iPhone Ultra.
Standard iPhone 18 and iPhone 18e launch delayed
A report suggested Apple’s standard variant of iPhone 18 and reduced-cost iPhone 18e would delay until spring 2027, leaving the Pro models and foldable device as the major smartphone releases this fall.
iPhone 18 Pro models specs (expected)
Latest iPhone rumours suggested the highly-anticipated iPhone 18 Pro models are likely to be integrated with a range of cutting-edge features, streamlining your user experience.
For high-end experience, the company may integrate Apple’s A20 Pro chip based on advanced 2-nanometer technology.
In terms of display, the foldable iPhone is expected to use a book-style design, opening to a display of about 7.8 inches and featuring an outer display of 5.5 inches.
iPhone 18 series price
The pricing of all the forthcoming models of iPhone 18 series are likely to exceed $2,000.
Apple Watch Series 12, Watch Ultra 4 series
Alongside iPhone 18 series, Apple’s “surprise and shine” event may also launch the Apple Watch Series 12, Watch Ultra 4 and AirPods 5, incorporated with a revamped Siri powered by large language model technology.
For Ternus, the September 9 event will provide an important first glimpse of how he plans to lead Apple into its next era.
