The rare moment a terrified Dana White begged for mercy on TUF 23

UFC boss dunked headfirst into ice-cold water by Claudia Gadelha

The rare moment a terrified Dana White begged for mercy on TUF 23
The rare moment a terrified Dana White begged for mercy on TUF 23

During “The Ultimate Fighter 23,” UFC CEO Dana White faced a terrifying challenge when he sat perched on a narrow platform over 20 feet in the air.

Suspended directly over a dunk tank filled with freezing water, the fight promoter admitted he was completely terrified due to his fear of heights.

A bold high-stakes wager

After winning the show’s Coaches’ Challenge against rival Joanna Jedrzejczyk, strawweight fighter Claudia Gadelha was offered an extra challenge.


White offered to throw in an extra $5,000 bonus if she could dunk him. Once perched on top and panicking, White even tried to bribe Gadelha with $10,000 cash if she missed on purpose.

Claudia’s flawless first attempt

Gadelha did not even need her second or third shot. Displaying pinpoint accuracy, she struck the target cleanly on her very first throw. The target triggered instantly, dropping a yelling, helpless White straight into the ice-cold tank below to the absolute delight of the watching fighters and crew.

An unforgettable tv moment

Known as one of the most memorable non-fight moments in the history of “The Ultimate Fighter,” the clip continues to go viral across social media.

Fans routinely celebrate the rare visual of the UFC head honcho relinquishing control and taking a cold plunge at the hands of one of his star athletes.