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Zendaya has taken her photoshoot and fashion game to the next level, as she struck pose with a snake, which matched her body-hugging top for the On campaign.
The campaign for the sportswear brand came with teasers and promotional images on September 30, with the brand expecting to unveil the full campaign on Thursday, October 1.
Zendaya strikes poses with a snake
In the video posted by her long-time stylist Law Roach and On, the pair could be seen sharing a coffee in front of a coffee cart, as the actress suggested, "You know what I also think we should have?" "A snake!"
Amid the adorable back-and-forth, the video gave glimpses of Zendaya, styled in a grey, snakeskin-inspired long-sleeved top, with a snake around her neck.
She paired the stunning cropped top with dark low-rise trousers, creating a chic coordinated ensemble.
Zendaya and On
The Odyssey actress has represented the Swiss sportswear company since 2024, when the brand announced her as a global ambassador.
Her partnership has included footwear and fashion projects that connect athletic designs with her personal style.
Not Zendaya's first snake moment
Zendaya's bold campaign recalls her long association with Bulgari's Serpenti campaigns.
She has fronted several high-profile Bulgari projects featuring the house's famous snake motif, including campaigns built around its Serpenti jewellery and watches.
However, the latest On campaign uses an actual snake rather than a jewellery interpretation, highlighting Zendaya's commitment to jaw-dropping fashion moments.
Bulgari's Serpenti has been part of the Italian luxury house's identity since the late 1940s and remains one of its signature designs.
Zendaya became a global Bulgari ambassador in 2020 and has appeared in multiple campaigns for the brand since then.
Zendaya and Law Roach's decade-long partnership
The On project also continues the actress and Law Roach's long-running creative partnership. Law has styled Zendaya for years, including major red-carpet appearances and fashion campaigns.
Zendaya and celebrity stylist Law Roach share one of the most successful and enduring creative partnerships in modern fashion, having worked together since Zendaya was 14-year-old.
