Kim Kardashian has built her major influence far beyond reality television, turning her celebrity status into a great business empire.
With a transformation of AI in entertainment, fashion and entrepreneurship, the SKIMS founder reshapes entertainment, entrepreneurship and fashion. Kardashian has also shown an interest in emerging technology.
1. Kim Kardashian has publicly used ChatGPT
In 2025, Kardashian shared a personal exchange with ChatGPT on Instagram Stories, showing how the AI chatbot had become an integral part of her digital life.
Her interaction provided a glimpse into how celebrities are integrating the advanced technology of AI into their lives for personal and professional purposes.
2. She has backed an AI startup
Kardashian has also taken a strategic approach by moving beyond simply using AI. Investment records show that she backed GammaTime, an AI startup, in 2025.
The investment reflects her wider interest in detecting emerging companies and technologies with commercial potential.
3. Her businesses rely on technology
Kardashian's SKIMS empire was built around digital commerce and social-media-driven marketing.
The brand has rapidly combined online retail with physical expansion, showing how technology remains central to its growth strategy.
4. SKIMS has embraced robotics
Much to the excitement of fans, Kardashian’s have successfully implemented the technology into the SKIMS’ operation.
Previously, the company used autonomous mobile robots in fulfillment centers to increase the warehouse efficiency, accelerate order processing and handle demand during significant launches.
5. Her celebrity status intersects with AI risks
Kardashian’s enormous online footprint puts her at the center of the deepfake era. AI-generated content can imitate famous faces and voices, increasing questions regarding identity, content can imitate famous faces and voices.
Kardashian's tech journey shows how celebrity influence is increasingly moving beyond social media. From AI investments to automated business operations, technology is becoming another part of the Kardashian brand.
