Pierce Thiot has passed away.
On Friday, August 28, The Hollywood Reporter reported that the creative executive at Ryan Reynolds’ production and marketing company Maximum Effort died suddenly at the age of 40.
According to the company, Thiot passed away on August 24 at his home in Orem, Utah. They also shared that his cause of death was pulmonary embolism.
“A pulmonary embolism (PE) is a blood clot that travels to your lungs from somewhere else in your body and blocks blood flow. Usually, the clot starts in a vein in your leg or pelvis. It breaks free and moves through your bloodstream until it reaches your lungs, where it gets stuck in a blood vessel and obstructs the passage of blood,” as per Cleveland Clinic.
About Pierce Thiot
Pierce Thiot was an American creative director and advertising professional. Having studying advertising at Brigham Young University (BYU) between 2004 and 2011, he built his professional life in Los Angeles.
According to his LinkedIn account, Thiot was a two-time Emmy-nominated Creative Director, marking a major accomplishment for him.
After working as an art director for high-profile brands such as TBWA/Chiat/Day, Pierce Thiot then joined Ryan Reynolds and George Dewey’s co-founded production company and digital marketing agency Maximum Effort.
At the organization, he served as Head of Creative, Brand, and developed advertising and entertainment campaigns for major brands.
Thiot also worked on ads for DoorDash’s 2026 Super Bowl campaign with 50 Cent, along with spots for The Devil Wears Prada 2, L’Oréal Paris, Lancôme and TJ Maxx.
Maximum Effort called him a creative genius whose ideas helped shape the company and define its distinctive approach to storytelling.
On the personal front, Thiot exchanged vows with photographer and entrepreneur Stacy Thiot in 2008 and shared two children, Adelaide and Jackson, with her.
