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Nothing can stop Shah Rukh Khan from raising awareness through his magical on-screen aura.
The infamous Indian actor, known for his romantic films in Bollywood, has returned to the small screens with a powerful message in collaboration with Foxtale.
What is the aim of Foxtale?
For the unversed, Foxtale is an emerging direct-to-consumer (D2C) Indian skincare and personal care brand founded in Mumbai in 2021 by Romita Mazumdar.
Recently, the businesswoman and founder of the skincare brand, Foxtale, hired Shah Rukh Khan to carry forward her message about what real skincare means through the screen.
The short campaign film, released a day ago, shows the King actor taking forward the brand’s belief that skincare concerns need to be understood at their source rather than repeatedly treated at the surface.
What is the narrative behind Shah Rukh Khan's new ad?
Notably, the film builds on a simple thought: what you see may not always be where the problem begins.
Instead of treating only what appears on the skin, the brand says its approach is to understand what is causing the concern and work from where it begins through to the surface.
"Is there a reason I'm sweating?" Foxtale wrote over the video, featuring the Dilwale star.
In the heartwarming footage, which has now been making rounds on social media, Shah Rukh has been seen fixing the surface of a dead plant and ended up failing at it.
Until at the end, he finally found out that the real problem is not the "surface" which needs to be fixed; it’s the root, where the problem has emerged.
Fans guhed over Shah Rukh Khan's new advertisment
The beautifully narrated advertisement gained widespread praise from the fans, with several praising the actor, saying only "Shah Rukh Khan" can pull this campaign so effortlessly.
"He's back yet again along with some Foxy magic," one gushed.
Another said, "Yes... yes. Yes. Ur magical, and we all need the ads."
"Yes, only one reason is SRK," a third showered praise.
A fourth commented, "The one and only."
Shah Rukh Khan's controversial advertisment
This appearance came after Shah Rukh Khan, along with Ajay Devgn and Tiger Shroff, received a show-cause notice from the Maharashtra Food and Drug Administration (FDA) in August 2026 over their advertisements for Vimal Elaichi.
Pan masala and gutkha containing tobacco or nicotine are banned in Maharashtra under a prohibition renewed in July 2026.
Instead of reacting to the show-cause notice, Shah Rukh Khan has captivated fans' attention with another banger project.
Shah Rukh Khan's upcoming film
Apart from his presence on television screens, the My Name Is Khan actor is set to appear on the big screen with his daughter, Suhana Khan, in their upcoming film, King, set for theatrical premiere on December 24th, 2026.
