A rare surprise is on the way for Rare Beauty and BÉIS fans.
In an exciting new update, Selena Gomez turned to Instagram to share about a thrilling surprise with fans, revealing that she has once again with Shay Mitchell for a brand-new collaboration.
The duo – who first joined forces in 2025 to launch a small, micro-focused capsule called Beauty-on-the-go Essentials that sold out in under an hour – have been gearing up to bring another exciting launch, an expanded eight-piece limited-edition travel and makeup collection styled in a vibrant, signature raspberry pink hue named Pack Limitless.
In the post, Gomez announced, “We had to do it again. Pack Limitless. Introducing the @rarebeauty x @beis limited-edition Cheek & Lip Set featuring our newest Soft Pinch shade, Limitless, with travel essentials to match. So so grateful @shaymitchell and I got to do part 2 of this collab, this time with makeup AND luggage! Thank you Shay and to the whole BÉIS family!”
Revealing the launch date, she wrote, “Arriving October 12th on rarebeauty.com & beistravel.com.”
Accompanying the exciting announcement was a gallery of images, which opened with a snap showing the two businesswomen radiating charm as they posed with their upcoming collection.
What is in the Pack Limitless Collection?
The upcoming Pack Limitless Collection introduces full-scale rolling luggage alongside an exclusive makeup bundle. It includes:
Limitless Cheek & Lip Set – A makeup duo comprising of two full-size Rare Beauty products in the exclusive raspberry shade, priced at $32.
The products include Soft Pinch Liquid Blush and Positive Light Luminizing Lip Gloss.
Cosmetic pouches in three sizes – The collection also includes cosmetic pouches priced at $34 for small, $54 for medium, and $74 for large.
The pouches feature compartments for brush holders to keep makeup and skincare organized, with the larger one also having an insulated pocket designated for sheet masks and under-eye patches.
Mini Weekender – Set for $118, the mini weekender is a compact travel bag designed for short trips and includes a separate bottom section for shoes and toiletries, a laptop sleeve, a key leash, and a trolley pass-through.
Carry-On Roller in three sizes – The collection also includes carry-in roller in three sizes, with small one priced at $278 having wheels, compression straps, and a built-in TSA lock, a larger suitcase for $348 which can be used for longer trips, and the largest suitcase for $378 designed for extended trips and with extra packing space.
About Rare Beauty and BÉIS
Rare Beauty is a high-end cosmetic brand founded by American singer and actress Selena Gomez in February 2019 and officially launched in September 2020.
Meanwhile, BÉIS is an on-the-go lifestyle and travel accessory brand launched in 2018 by actress and entrepreneur Shay Mitchell.
