Dua Lipa has brought her three-word skincare mantra to New York City!
The singer-turned-businesswoman has launched her first in-house store of her skincare line, DuabyAB on blessed day of Friday, October 9th, 2026.
Dua, who is now married to her longtime partner and actor, Callum Turner, took to her Instagram account to share the update of her new store's timings, date and a complete address.
What's inside Dua Lipa's in-house beauty store?
The newly launched store is available for the public’s access from Friday, October 9th, starting 10 a.m. till 7 p.m., and the new shop is situated at 410 WEST 13TH STREET, MEATPACKING DISTRICT.
Dua, 31, stated in the caption, "Had to bring my Dua by AB pop-up to NYC!!!! @duabyab. Open from 10 am today come see us!!!!"
"410 WEST 13TH STREET, MEATPACKING DISTRICT. Go try it for yourself... your skin will thank you later," the Training Season hitmaker added.
For the event launch, Dua wore a silk sleeveless gown which she paired with a stainless neckpiece, enhancing her Albanian beauty.
Dua Lipa's skincare mantra
The Levitating crooner has launched the new products in a larger-than-life store with a motto of three words, i.e. Balance, Activate, and Renew.
When did Dua Lipa launch her skincare line?
For the unversed, before the debut of these products, Dua by AB, which was originally named Dua Powered by Augustinus Bader Science, was initially launched globally online as a direct-to-consumer brand, followed by its first-ever physical pop-up at Selfridges in London from May 14th to May 27th, 2026.
The brand focuses on a simple, three-step routine powered by TFC5 (a peptide and barrier-support complex adapted from Augustinus Bader’s signature technology)
Retail prices of Dua Lipa's skincare products
Dua Lipa has launched her balancing cream cleanser for $40, as it gives the skin a gentle, non-stripping cream-to-foam cleanser to remove makeup.
Another major product of her skincare line is a supercharged glow complex, available in stores for $80.
Her Renew cream daily moisturising cream is available for $75.
