Apple is likely to launch the latest flagship iPhone 18 Pro and iPhone 18 Pro Max in September 2026, with reports highlighting a slightly different launch schedule this year.
The Cupertino-based tech giant has yet to officially confirm the highly anticipated event or pre-order dates, which is likely to occur on September 9.
iPhone 18 Pro pre-order date (expected)
If Apple follows its usual launch pattern, pre-orders are likely to kick off on September 12, with the phones reaching customers and stores on September 18.
A report suggested the schedule is influenced by the timing of US Labor Day on September 7 and the September 11 anniversary, possibly prompting Apple to avoid its traditional Friday pre-order date.
An alternative scenario would see Apple hold the event on September 15, followed by pre-orders on September 18 and a retail launch on September 25.
What to expect from Apple's new event?
The September event could primarily focus on Apple's premium lineup. Alongside the iPhone 18 Pro and Pro Max, Apple is reportedly preparing its first foldable iPhone, potentially positioned as an iPhone Ultra.
The company could also introduce the Apple Watch Series 12, Apple Watch Ultra 4 and updated accessories.
iPhone 18 Pro features (expected)
Swirling rumours suggest the latest Apple's A20 Pro chip, built using a 2nm manufacturing process, a smaller Dynamic Island and a next-generation C2 modem.
In terms of camera capabilities, the main camera may get the latest variable-aperture technology, making it a considerable option for all photography enthusiasts.
Apple is reportedly changing its release strategy this year, with the standard iPhone 18 potentially delayed until spring 2027.
