Millie Bobby Brown has shared the reason for creating a clothing brand, Florence by Mills Fashion.
The popular clothing line was officially launched on January 25th, 2024, but the Enola Holmes actress has revealed the purpose behind it now.
On Thursday, October 1st, taking to her Instagram account, Millie, 22, uploaded a video clip of herself showing off the newly launched pieces from her brand.
"Made for you to make it yours," the mom of two added in the caption alongside footage in which she is seen walking outdoors while using her phone and someone recording her.
Over the video, Millie wrote, "What it sounded like when I created a clothing brand that helps women feel beautiful in their own way instead of telling them how they should look."
She first launched her collection, called "Cosy Crush", in partnership with manufacturer Delta Galil USA.
Millie Bobby Brown's aim behind launching her business venture
The aim behind delivering the pieces was to focus on loungewear, basics, outerwear, and intimates.
Generally, her clothing pieces range from $8 to $95, with select pieces sold online and through retailers like Nordstrom.
For the unversed, Florence by Mills is not only consists of clothing line, it also gives other lifestyle options, including the beauty products, Bags & Luggage and Coffee, Eyewear, Pets and Fragrances.
Initially, she aims to launch her new venture to elevate women’s confidence, and secondly, she wants to donate 1% of every purchase to chosen nonprofits like Girls Inc., One Tree Planted, PERIOD, and Project Glimmer.
Available via the official Florence by Mills Fashion Website, Amazon, and select wholesale retail partners such as Nordstrom and Von Maur.
Apart from her business ventures, Millie Bobby Brown has several projects in the pipeline, including Enola Holmes 3, Nineteen Steps, Just Picture It, and others.
