Jaguar has unveiled its new electric car, two years after the company's controversial rebrand, and 12 months on from a major cyber attack that halted production.
According to Sky News, the company said that the new Type 01 model, revealed at an event in New York on Tuesday, October 6, will be manufactured in the UK and can deliver an expected range of up to 450 miles.
Production is due to begin in 2027 at Jaguar Land Rover's (JLR) Solihull site in the West Midlands, with the company's CEO, PB Balaji, calling it "the beginning of an exciting new era".
Customers will be able to order the new model from early next year, with prices starting from £130,000.
Things to know about Jaguar Type 01 EV
The new Type 01 is Jaguar's most powerful, most technically advanced and most aerodynamic vehicle it has ever created.
It is backed by a 118kWh battery delivering 400 miles of range, up to 1,030 PS, and a 0-62mph time of just 3.2 seconds.
Rawdon Glover, managing director of Jaguar, described the Type 01 as the "foundation of the brand", while JLR chief executive PB Balaji said it was the "beginning of an exciting new era".
It comes two years after Jaguar overhauled its iconic design language with a bold advertising campaign and striking concept model that sparked strong reactions from the likes of Tesla CEO Elon Musk and Reform UK leader Nigel Farage, who described it as "woke."
Jaguar sparked controversy in November 2024 when it revealed a series of dramatic changes ahead of becoming a fully electric brand.
This included a new logo, styled as JaGUar, a redesign of its recognisable "leaper" cat and marketing slogans such as "delete ordinary", "live vivid" and "copy nothing".
A video posted by the company on social media at the time prompted further backlash after it featured people wearing brightly coloured clothes, but no vehicles.
