In a significant update, Apple has officially released its latest series of recently introduced devices in stores all across the globe, with customers getting their hands on the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 on Friday, September 18.
Apple Store locations welcomed plenty of customers with hands-on demonstrations, shopping assistance and introductions to the new products.
The significant release marks the global retail arrival of several new devices announced by the company.
Customers explore new series
Customers can buy a series of latest products in person at Apple Stores, online through Apple’s website or using the Apple Store app.
Several photos released by Apple showed customers holding the iPhone 18 Pro, using the Apple Watch Ultra 4 and testing the AirPods 5.
Apple Specialists are also accessible to assist customers with services including Apple Trade In, payment and financing options, carrier offers and device setup via Personal Setup.
The Cupertino-based tech giant underscored the release at Apple The Exchange TRX in Kuala Lumpur, where customers bought and also tested the flagship models.
Global availability
The recent product releases gives customers an opportunity to experience the devices ahead of buying them.
It is pertinent to mention that Apple has also provided support to users who want to transfer from older devices or explore upgrade and trade-in options.
The recent release expands the company’s 2026 product lineup across smartphones, smartwatches as well as wireless audio, with the latest devices now accessible via Apple’s digital channels and retail globally.
