Artificial intelligence (AI) has made now made things easier for every industry, with Hollywood celebrities also facing a significant threat posed by cutting-edge technology.
From Taylor Swift to Scarlett Johansson, stars are increasingly taking precautionary measures to secure their identities amid the revolution of AI-generated voices and deepfakes.
1. Taylor Swift is protecting her voice
The Cruel Summer star has taken measures, aiming to protect parts of her vocal identity through trademark applications.
In 2026, her representatives filed applications covering spoken phrases linked to her, a move legal experts linked to concerns over AI-generated impersonations.
2. Scarlett Johansson challenged an AI voice
Scarlett Johansson became one of Hollywood’s most prominent voices in the AI debate following objections to OpenAI’s Sky voice in 2024.
The Sing 2 star stated the voice sounded similar to hers after she declined an offer to provide her voice for the company.
The controversy underscored the challenges that can distinguish inspiration from imitation.
3. Matthew McConaughey is also seeking protection
The True Detective actor has pursued trademark protection involving his likeness, voice and recognizable performances.
His efforts show that celebrities are exploring intellectual-property tools to protect their identities as AI makes digital impersonation easier.
4. Japan has recognized voice as an identity right
A landmark Tokyo court ruling in September 2026 found that unauthorized AI replication of actor Kenjiro Tsuda’s distinctive voice could violate publicity rights.
The decision marked an important development in treating a person's voice as part of their protected identity.
5. Governments are joining the fight
The issue is moving beyond Hollywood.
Denmark announced plans for legislation targeting unauthorized AI copies of people’s voices and appearances, reflecting growing international concern about deepfakes and digital identity.
