Threads to launch cross-platform following feature: All you need to know

Thread's feature is in beta testing, which was first spotted by security researcher and former Meta employee

Threads to launch cross-platform following feature: All you need to know
Threads to launch cross-platform following feature: All you need to know

Meta is testing a new feature in Threads that allows users to follow the same creators they follow on X (formerly Twitter).

Speaking to TechCrunch on Wednesday, April 9, 2025, the American-based tech giant’s spokesperson Alec Booker confirmed, “We’re currently testing a way for you to find and follow creators from other platforms on Threads, making it easier to connect with the people and conversations that matter to you.”

In recent years, several creators have left X for competing platforms, such as Threads and Bluesky, but have lost their massive followings in the process.

This feature aims to make that migration simple for creators and users who are just getting set up on Threads.

To note, the feature is currently in beta testing, which was first spotted by security researcher and former Meta employee Jane Manchun Wong.

When opening the Threads mobile app on Wednesday, some users were shown a pop-up saying they can now “Find popular creators from X.”

The pop-up takes users to the beta feature, which gives instructions on how to download their following list from X and import it to Threads.

However, it is yet to be officially announced how Meta is matching creators on the X platform to their profiles on Threads.

Meta says the product will work for “popular creators,” but perhaps not everyone you follow on X.

Earlier in January, Meta reported that Threads had more than 320 million monthly active users (MAUs), up from 300 million MAUs in December. 

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