Argentine star footballer Lionel Messi has joined hands with the popular home improvement retailer Lowe’s ahead of the Copa America 2024 championship.
As per Sports Pro media, the US home improvement specialist has announced a trio of partnerships with Messi, Inter Miami and the upcoming Conmebol Copa America tournament 2024.
Messi’s popularity has increased in the United States since he started playing with Inter Miami CF last year.
Lowe’s wrote on its website, “To capture the hearts and minds of consumers through a shared love for soccer, Lowe's is delivering a hat trick for soccer fans. Lowe's is partnering with the best soccer player in the world, Lionel Messi, Major League Soccer Club Inter Miami CF and the upcoming CONMEBOL Copa América 2024 USA."
Senior vice president of the brand, Jen Wilson, said, “Lionel Messi is the GOAT of the assist.”
Gerardo Soto, vice president of sports partnership, said, “Messi is not only the best player in the world who can score a goal on a dime, but he’s also the top assister in history, with over 350 assists throughout his career.”
Lionel Messi also commented, “Fútbol, much like home improvement, is all about teamwork and the assistance between people.”
