In a significant effort to boost advertiser engagement, Reddit has introduced two latest artificial intelligence (AI)tools.
These recently introduced features, including Reddit Insights, and Conversation Summary Add-ons help advertisers use platform conversations to enhance engagement.
Reddit Insights
It offers real-time data to marketers to assist them spot trends, testing ideas, and more.
Conversation Summary Add-ons
It allows brands to place selected user comments under ads to display public views on the ad topic.
The announcement comes after a rapidly increasing use of AI in advertising across different platforms, including Reddit, Snap, and Pinterest as companies seek for improved targeting options during a slow economy.
Reddit’s update follows WPP Media reducing its global ad growth forecast from 7.7% to 6%, citing changes in U.S. trade policy.
WPP further added that brands are now adopting more AI-based systems to stay in the market for a prolonged time.
Over a few months ago, Reddit launched the latest moderation and analytics features, assisting users follow rules and track post performance.
Last month, the platform estimated second-quarter revenue to surpass projections but warned that changes in Google search traffic are likely to affect user visits.
