The Louvre Museum heist of French Crown jewels unexpectedly gave the German company free publicity.
According to BBC, a family-run German business accidentally got involved in one of the high-profile museum heists after thieves used one of its lifts.
The company smartly used the unexpected attention and launched a new ad campaign featuring the lift used by Louvre robbers.
Werne-based firm Böcker shared a post on its social media platforms that shows the now-famous photo of its lift reaching up to a balcony of the Gallery of Apollo, home to “priceless” and historic jewellery.
The banner under the image read, “When you need to move fast. The Böcker Agilo transports your treasures weighing up to 400 kg at 42 m/min – quiet as a whisper thanks to its 230 V electric motor."
Julia Scharwatz, marketing chief of Böcker, revealed that she, along with her husband and chief executive of the company, Alexander Böcker, was left “shocked” after seeing their product in the picture of the dramatic robbery at the world’s most visited museum.
She said, “It became clear to us, oh my goodness, this is a reprehensible act, and they’ve misused our device to do it. But after it was apparent that no one had been hurt, we started making a few jokes and putting our heads together on slogans we found funny.”
“Countless people, our staff, business partners, and clients got in touch with us, and we thought, ‘Wow, we have to do something with this,’” Julia added.
Notably, the robbers used the now world-famous Agilo furniture elevator to enter into the museum and escape with an estimated €88m (£76m) worth of Napoleonic jewellery within minutes without getting caught.
