Famous Pakistani designer, Hassan Sheheryar Yasin who is known by his initials ‘HSY’ took to social media, shared sneak peek of his upcoming collection and he also gave some important tips for debut designers.
Taking to Instagram story, HSY emphasized on significance of being authentic. He said, “Starting your own brand is like really showing your personality. What is the most important thing in a personality? To be authentic. So whatever you design, don’t copy, don’t look at other people. Design what feels right to you. Be authentic.”
HSY continued, “Keeping up with trends is super important. As a designer, you must have a finger on the pulse of what everyone wants, and that does not mean just my generation. Gen Z, Millennials, Gen X, Baby Boomers – every single person is an important client. That’s what you need to do.”
Yasin added, “If you have just graduated, my advice to you would be to work with another designer before you start your own brand. I am sure you are talented, have a great aesthetic sense, you think you are amazing, and I’m sure you are! But work with another designer. Figure out how things actually work before your step out in the world.”
Lastly, Yasin urged the struggling designers to take inspiration, he stated, “Creating a design I always get inspired by my mum and sister, and every mum, sister, and wife out there. Because when you’re creating clothes you have to make sure will the mum, sister, daughter be able to wear this in her family and be okay? And that is key in design.”
