Snapchat has officially launched sponsored AI lenses, the latest ad format, allowing brands to interact with consumers in an exciting way.
Previously, Snapchat has allowed brands the opportunity to pay for sponsored lenses on the platform for years.
Now users can use advanced artificial intelligence (AI)-powered experiences powered by Snap’s proprietary generative AI technology.
Snapchat stated in a blog post, “Over the past two years, we’ve refined our generative AI technology to make high-quality creative execution fast and efficient, Sponsored AI Lenses eliminate the need for 3D and VFX design, replacing them with AI-generated templates that can help cut production timelines.”
These lenses allow brands to reach and interact with users in an engaging way, as compared to other conventional ads.
As, the latest feature enables users to take selfies to see themselves transported into different AI-powered scenes, offering an immersive user experience.
Once users capture a selfie for an AI Lens, Snap assesses their face to incorporate them into an AI-powered scene, as reported by Techcrunch.
This significant release marks the newest way that Snap is exploring innovative things with generative AI and incorporating the technology into its platform.
