Costco has officially introduced the first major change to its legendary hot dog combo in 40 years.
While the price remains untouched, the warehouse giant is now offering members a healthier alternative to the traditional fountain soda.
Starting this week, shoppers can choose a 16.9-ounce bottle of Kirkland Signature water instead of the usual 20-ounce refillable soda.
This update marks a significant shift for the meal deal which has remained largely identical since its debut in the mid-1980s.
Despite the new variety, the cost remains a steady $1.50.
The move follows a viral social media moment where current CEO Ron Vachris reaffirmed the company’s commitment to the price point.
Taking a bite of the quarter-pound beef frank, Vachris stated, “The hot dog price will not change as long as I’m around.”
This loyalty to the price echoes the famous warning from co-founder Jim Sinegal, who once told a former executive, “If you raise the effing hot dog, I will kill you. Figure it out.”
With over 245 million combos sold last year, this “watered down” update ensures the “best deal in town” stays relevant for a new generation of shoppers.
