Google announced that it will now enable users to remove a visible watermark from its AI generations, including videos, images, and songs.
The Alphabet-owned Google specified that it won’t affect the invisible SynthD watermark and C2PA standard-related metadata.
Taking to X (formerly Twitter), Google’s VP Josh Woodward stated that this toggle will be accessible for Omni, Nano Banana, and Lyria models.
He further specified that the setting to turn off the visible watermark will become accessible in Google’s video editor, Flow, and Gemini with support for Search coming soon.
The major transition reflects an evolving approach to labeling AI-generated media, as visible watermarks can usually make content less useful for creative and professional work; however, they are required to detect AI-generated content remains.
He stated, “We’re striking a balance here between creative control and safety: while the visible watermarks are now optional, invisible SynthID watermarks and C2PA metadata are still being used for transparency. So you can still use Gemini or Search to see if an image was AI-generated.”
The feature is being introduced in the coming days, and once available, users will be able to go to Settings > Media Watermark to turn the visible mark on or off.
Alongside this update, Google is open-sourcing a new library called Credentio to let developers embed a local validation mechanism in their apps.
