Ed Sheeran reveals creative journey behind ‘Azizam’ music video after release

The ‘Shape of You’ crooner releases the music video of his new track ‘Azizam’

Ed Sheeran reveals creative journey behind ‘Azizam’ music video after release


Ed Sheeran has opened up about the thoughtful process behind the sweet Azizam music video.

Taking to Instagram on Thursday, April 19, the Perfect hitmaker shared a clip from the official video of his recently released track as he revealed the creative process behind it.

The Shape of You crooner, who dropped Azizam’s official music video just a few moments before the post, penned, “When we had all finished Azizam in the studio, I asked @ilya_music what we should do for a music video, and he said ‘you gotta do it as a Persian wedding, thats the best way to showcase all of the culture in a video’.”

He continued, “I contacted @saman_kesh, who I have worked with before, who is also Persian, and asked him to basically make a video which is me going on a crash course Persian wedding. He wanted to make it like other non Persians would experience a wedding for the first time, and how full on, but fun it is.”

The Bad Habits singer continued to share how he found the Persian weddings similar to the Irish ones who he grew up going to, and also expressed the two cultures having various intertwined similarities.

Ed concluded by writing, “I hope you love the music video, it was a joy to make it. At the end there is a cameo from the legendary @googoosh, who I adore. We did a Persian Version of the song together, and that is out at midnight, enjoy x.”

Azizam is the lead single from Ed Sheeran’s upcoming eighth studio album, Play.

Taylor Swift insider who leaked Blake Lively’s threat finally UNMASKED
Taylor Swift insider who leaked Blake Lively’s threat finally UNMASKED
Insider who leaked about Blake lively’s threat to Taylor Swift to release her private texts in Justin Baldoni lawsuit has been exposed
Khloé Kardashian celebrates Kim's latest milestone with touching tribute
Khloé Kardashian celebrates Kim's latest milestone with touching tribute
Kim Kardashian announced her new career milestone earlier this week on Instagram
Sophie Turner applauds ex Joe Jonas' new album after tumultuous split
Sophie Turner applauds ex Joe Jonas' new album after tumultuous split
Joe Jonas and Sophie Turner parted ways in September 2023 after spending five years together
Hailey Bieber reacts to Justin, SZA's steamy Grand National Tour performance
Hailey Bieber reacts to Justin, SZA's steamy Grand National Tour performance
Justin Bieber ignited the stage in Los Angeles after a year of his iconic performance during Coachella last year
Justin Bieber faces financial crisis after removing apology to wife Hailey
Justin Bieber faces financial crisis after removing apology to wife Hailey
Hailey Bieber and Justin Bieber recently sparked controversy after the singer deleted caption for his wife on Instagram
Jessica Alba caught cozying up to new flame months after Cash Warren split
Jessica Alba caught cozying up to new flame months after Cash Warren split
The ‘Fantastic Four’ actress was spotted kissing her mystery man during an incognito outing in London, England
'All Up in the Biz' filmmaker Sacha Jenkins died at age of 54
'All Up in the Biz' filmmaker Sacha Jenkins died at age of 54
Sacha Jenkins began his filmmaking career with his debut film 'Bitchin': The Sound'
Miley Cyrus credits talk show appearance for sparking viral VMAs performance
Miley Cyrus credits talk show appearance for sparking viral VMAs performance
Miley Cyrus shared that her first touch with the controversial Bangerz performances started with Jimmy Kimmel’s show
Justin Bieber stuns crowd as he joins SZA during her Grand National Tour
Justin Bieber stuns crowd as he joins SZA during her Grand National Tour
SZA and Justin Bieber reunite on stage following their hit collaboration on the iconic track 'Snooze'
Kate Winslet’s daughter Mia Threapleton reveals why she never watched 'Titanic'
Kate Winslet’s daughter Mia Threapleton reveals why she never watched 'Titanic'
Kate Winslet rose to fame as Rose DeWitt Bukater in James Cameron's blockbuster film, 'Titanic'
Selena Gomez sends message of support to Taylor Swift amid Blake Lively drama
Selena Gomez sends message of support to Taylor Swift amid Blake Lively drama
Taylor Swift’s friendship with Blake Lively on rocks after she got dragged in the legal battle between the actress and Justin Baldoni
Hayley Atwell opens up on filming ‘MI:8’ stunts herself amid pregnancy
Hayley Atwell opens up on filming ‘MI:8’ stunts herself amid pregnancy
Hayley Atwell quietly welcomed her first child with Ned Wolfgang Kelly in 2024