Meghan Markle's brand builds anticipation with cryptic message

The Duchess of Sussex brand As Ever dropped a post, sharing a teaser of her upcoming project

Meghan Markles brand builds anticipation with cryptic message
Meghan Markle's brand builds anticipation with cryptic message

Meghan Markle’s lifestyle brand is stirring excitement online after sharing a cryptic teaser hinting at an upcoming launch.

Taking to the Instagram Account on Monday, the Duchess of Sussex brand As Ever dropped a post, sharing a teaser of her upcoming project.

In her shared post, Meghan’s lifestyle brand posted the image of herself featuring her dressed in a white shirt and light-colored pants, standing outdoors in a lush garden or orchard.


Meghan can be seen holding a woven basket in one hand and reaching up towards a plant, she appears to be harvesting or collecting something.

The duchess penned the caption, “We’ve been quietly crafting something special…
Stay close — we’re so looking forward to sharing it with you!”

Notably, the post came after Meghan Markle commemorated Mother's Day by posting a new picture with her kids, Prince Archie and Princess Lilibet, whom she shares with Prince HArry.

Meghan Markle’s brand As Ever:

To note, Meghan Markle launched her lifestyle brand As ever on February 18 through an Instagram video.

Previously known as American Riviera Orchard, released its first round of products after the airing of the royal's Netflix special series With Love, Meghan, aired on March 4.

The series highlighted the duchess' homemaking skills alongside a series of special guests including actress Mindy Kaling as well as a brief appearance by the Duke of Sussex, Prince Harry.

Prince William shares video message after attending high-profile event
Prince William shares video message after attending high-profile event
The Prince of Wales gives nod to Earthshot Finalists during Monaco trip
Princess Anne leaves MBE recipient mesmerised at Windsor Castle event
Princess Anne leaves MBE recipient mesmerised at Windsor Castle event
The Princess Royal performed key duty on the recommendation of King Charles
How much Meghan Markle spent on Princess Lilibet's fourth?
How much Meghan Markle spent on Princess Lilibet's fourth?
The Duke and Duchess of Sussex's daughter Princess Lilibet turned four in June 2025
Prince William makes powerful call to action during emotional speech
Prince William makes powerful call to action during emotional speech
The Prince of Wales takes centre stage at the Blue Economy and Finance Forum
Prince William breaks silence after attending key event without Kate
Prince William breaks silence after attending key event without Kate
Prince William releases first statement after meeting Prince Albert at Blue Economy and Finance Forum
Meghan Markle finally reacts to backlash on viral twerking video
Meghan Markle finally reacts to backlash on viral twerking video
The Duchess of Sussex 'doesn’t care about the haters in Britain calling her vulgar'
Prince William joins Prince Albert at Blue Economy and Finance Forum in Monaco
Prince William joins Prince Albert at Blue Economy and Finance Forum in Monaco
The Prince of Wales arrives in Monaco to attend the 2025 Blue Economy and Finance Forum on World Oceans Day
Princess Charlene enjoys private stroll with President Emmanuel Macron’s wife
Princess Charlene enjoys private stroll with President Emmanuel Macron’s wife
Monaco’s Princess Charlene bonds with France’s First Lady Madame Brigitte Macron during a private Palace garden stroll
Princess Kate ‘completely heartbroken’ over Prince Harry’s cruel decision
Princess Kate ‘completely heartbroken’ over Prince Harry’s cruel decision
The Princess of Wales is ‘begging’ Prince Harry to reconsider his damaging decision amid rift with the Royal Family
King Charles to host Trump at Windsor as President ‘cherishes’ his past visit
King Charles to host Trump at Windsor as President ‘cherishes’ his past visit
US President Donald Trump was hosted by the late Queen Elizabeth II at Windsor Castle during his previous state visit
King Felipe, Letizia mark Armed Forces Day with pride in new joint appearance
King Felipe, Letizia mark Armed Forces Day with pride in new joint appearance
Spain’s King Felipe VI and Queen Letizia appear in high spirits as they celebrate Armed Forces Day
Meghan Markle stuns in breezy beach photo as she teases new As Ever launch
Meghan Markle stuns in breezy beach photo as she teases new As Ever launch
The Duchess of Sussex shares serene and stylish beachside photo of herself via As Ever Instagram handle