Meta announces AI-powered ad tools to enhance e-commerce advertising

Meta announces AI-powered ad tools to enhance e-commerce advertising
Meta announces AI-powered ad tools to enhance e-commerce advertising

Meta has officially announced new tools to help e-commerce and retail businesses for various purposes.

Among the launched tools is “omnichannel ads,” which enables advertisers to show ads that highlight nearby locations to people most likely to shop in-store.

The company recently hosted Meta Marketing Summit E-Commerce Edition to throw light on the emerging trends in the e-commerce space in India.

Related: WhatsApp's Meta AI will soon help you stay on track with smart reminders

Meta Director of E-commerce and Retail Vertical, Meghna Apparao stated, “E-commerce and retail are witnessing a material shift in India driven by more offline retail brands reaching customers online, quick commerce continuing to grow rapidly, and online shopping in tier-2 and tier-3 markets continuing to accelerate."

She continued, "While AI-powered personalization and discovery, Reels and creators, and messaging have already unlocked immense value for the e-commerce and retail brands" 

"Meta’s continued thrust on innovative ad tools for the sector is going to prove pivotal for its growth, enabling brands to create impactful shopping experiences and deliver on business outcomes that matter most to them," Meghna added. 

Retail brands with offline store presence that implement omnichannel strategies are expected to gain the most from omnichannel ads.

Meta is also introducing a new optimisation that allows its ads system to display additional products from the catalogue when promoting a preferred product set with the AI-powered Advantage+ catalogue ads.

To note, Meta will continue to explore new features including using Gen AI to place clothing on virtual models.  

Related: WhatsApp introduces AI-generated profile photos via Meta Assistant

Related
Read more : Sci-Tech

WhatsApp support just got easier with new instant chat feature

WhatsApp support just got easier with new instant chat feature
The new feature now simplifies the access by allowing users to open a support chat right away

Mark Zuckerberg unveils massive billion-dollar plans for AI data centers

Mark Zuckerberg unveils massive billion-dollar plans for AI data centers
Meta CEO Mark Zuckerberg vows to bring the first multi-gigawatt data centre online next year

Google to combine ChromeOS and Android in major platform overhaul

Google to combine ChromeOS and Android in major platform overhaul
Google is still collecting feedbacks and exploring ideas to improve the project before it is officially released

WhatsApp testing new ‘Questions’ feature for channels with private responses

WhatsApp testing new ‘Questions’ feature for channels with private responses
In the past few days, WhatsApp has introduced several new and unique features to give users a fresh experience

Elon Musk teases new ‘multi-agent’ AI venture with playful jab at Microsoft

Elon Musk teases new ‘multi-agent’ AI venture with playful jab at Microsoft
Tesla owner Elon Musk plans to develop ‘a multi-agent AI software company at xAI’ for Grok

‘Sesame Street’ breaks silence after Elmo’s antisemitic posts on X

‘Sesame Street’ breaks silence after Elmo’s antisemitic posts on X
Elmo's X account under hacker attack, demanding Donald Trump to release Epstein files

Google introduces chat search to Gemini app on Android

Google introduces chat search to Gemini app on Android
Gemini Android app is only available to select Android users; however, web and iOS users can already access the app

Electric car prices in UK could drop as government pushes new subsidy scheme

Electric car prices in UK could drop as government pushes new subsidy scheme
In the UK, a new EV usually costs much more than a regular petrol car, costs around £22,000