Amazon-powered Lord of the Rings: The Rings of Power drew a massive 25 millions viewers globally on its debut day.
Rings of Power is set in the universe created by J.R.R Tolkien, and the story is based a few thousand years before the adventures of The Hobbit.
As per reports, the e-commerce giant follows strict rules when it comes to viewership data and generally does not release the viewership data for most of its shows.
However, now Amazon Prime is more inclined to work in tandem with Nielsen to release data for its shows in an effort to tout their success and attract more viewers.
Amazon has pitched in an estimated $1 billion on the LOTR: Rings of the Power project, including $250 million to acquire the rights to the franchise, in a bid to tussle with streaming giants like Netflix Inc. and Walt Disney Co.’s Disney+.
The series debuted in more than 240 countries and territories globally. The Tolkien show will span five seasons with 8 episodes released on weekly basis.
